Introduction
An analysis of the change in foot traffic to beauty salons and spas across the United States during the Holiday season reveals some interesting trends. Vermont had the highest percentage increase with a 51% jump from last year, followed by Rhode Island at 50%. New Hampshire also fared well with a 23% increase. Other states in the top five with significant increases include Wyoming (18%), Connecticut (17%), and South Carolina (14%).
The Northeast region overall experienced an above-average increase compared to other areas in the country, likely due to its dense population and proximity to urban areas, giving those in the region easy access to beauty salons and spas. On the other end of the spectrum, Alaska had the lowest jump with a 33% decrease. South Dakota and Idaho also experienced major drops at 16%. Missouri (-2%) and Mississippi (-3%) rounded out the bottom three states on this list.
Overall, many regions were able to capitalize on increased foot traffic due to the holiday shopping season. Beauty salons and spas provided much-needed rest for many people overstressed from holiday shopping or just needing time away from their regular routines. This was especially true for states such as New York (+12%) where people often have more disposable income than average Americans, resulting in greater demand for beauty services like manicures, pedicures, facials, and massages during this time of year.
These findings demonstrate that beauty salons and spas continue to be an important part of many people’s lives during the holiday season even amidst challenging times. It shows that for those living near these types of services or who have enough money available, these establishments provide an escape from everyday life – even if just temporarily – that can make all the difference when things are stressful or overwhelming. With more extensive data collection along with qualitative research such as surveys or interviews, it would be possible to identify further trends around how people interact with beauty salons and spas during the Holiday season as well as their motivations behind using them throughout different times of the year.
| # | State | Change in Visits to Salons and Spa | Change in Visits to Restaurants | Change in Visits to Grocery Stores | Change in Visits to Fitness Centers |
|---|---|---|---|---|---|
| 1 | Vermont | 51% | 88% | 3% | 14% |
| 2 | Rhode Island | 50% | 61% | 1% | 27% |
| 3 | New Hampshire | 23% | 66% | 3% | 30% |
| 4 | Wyoming | 18% | 29% | 13% | 9% |
| 5 | Connecticut | 17% | 47% | -1% | 26% |
| 6 | South Carolina | 14% | 22% | 3% | 27% |
| 7 | Maine | 13% | 58% | 6% | 36% |
| 8 | New York | 12% | 48% | -2% | 37% |
| 9 | Illinois | 10% | 83% | 2% | 43% |
| 10 | Virginia | 10% | 34% | 4% | 25% |
| 11 | Massachusetts | 9% | 55% | -1% | 45% |
| 12 | New Jersey | 9% | 40% | 0% | 43% |
| 13 | West Virginia | 9% | 37% | -3% | 7% |
| 14 | Michigan | 8% | 75% | 0% | 32% |
| 15 | Maryland | 7% | 43% | 2% | 26% |
| 16 | North Carolina | 6% | 26% | 7% | 32% |
| 17 | North Dakota | 6% | 21% | 8% | -3% |
| 18 | Arizona | 5% | 35% | 1% | 24% |
| 19 | California | 5% | 60% | 4% | 43% |
| 20 | Texas | 5% | 29% | 6% | 27% |
| 21 | Pennsylvania | 4% | 32% | 3% | 31% |
| 22 | Nevada | 3% | 49% | 0% | 51% |
| 23 | Colorado | 2% | 91% | 0% | 33% |
| 24 | Hawaii | 2% | 50% | 8% | 56% |
| 25 | Oklahoma | 2% | 20% | 5% | 22% |
| 26 | Florida | 1% | 21% | 4% | 30% |
| 27 | Wisconsin | 1% | 45% | 5% | 33% |
| 28 | Arkansas | 0% | 24% | 1% | 23% |
| 29 | Georgia | 0% | 21% | 1% | 30% |
| 30 | Kansas | 0% | 33% | 1% | 11% |
| 31 | Indiana | -1% | 22% | 0% | 27% |
| 32 | Kentucky | -1% | 64% | -3% | 21% |
| 33 | Minnesota | -1% | 85% | -4% | 27% |
| 34 | Missouri | -2% | 29% | 3% | 31% |
| 35 | Mississippi | -3% | 19% | -3% | 17% |
| 36 | New Mexico | -4% | 90% | -13% | 25% |
| 37 | Ohio | -5% | 35% | 1% | 25% |
| 38 | Alabama | -6% | 19% | 5% | 24% |
| 39 | Montana | -6% | 23% | 15% | 28% |
| 40 | Delaware | -7% | 32% | 4% | 17% |
| 41 | Tennessee | -7% | 18% | 3% | 24% |
| 42 | Washington | -7% | 59% | 5% | 18% |
| 43 | Oregon | -9% | 66% | 4% | 54% |
| 44 | Nebraska | -10% | 33% | -4% | 22% |
| 45 | Iowa | -11% | 38% | -1% | 15% |
| 46 | Utah | -11% | 28% | 4% | 20% |
| 47 | Louisiana | -12% | 20% | 3% | 25% |
| 48 | Idaho | -16% | 21% | 5% | 16% |
| 49 | South Dakota | -16% | 29% | -3% | 21% |
| 50 | Alaska | -33% | 77% | 6% | 20% |
Change in Visits to Salons and Spa by State
Alabama
Change in Visits to Salons and Spa
-6%
Ranked in the US
#38
Ranked in the US
#49
Ranked in the US
#9
Ranked in the US
#32
Alaska
Change in Visits to Salons and Spa
-33%
Ranked in the US
#50
Ranked in the US
#6
Ranked in the US
#6
Ranked in the US
#40
Arizona
Change in Visits to Salons and Spa
5%
Ranked in the US
#18
Ranked in the US
#26
Ranked in the US
#30
Ranked in the US
#33
Arkansas
Change in Visits to Salons and Spa
0%
Ranked in the US
#28
Ranked in the US
#39
Ranked in the US
#31
Ranked in the US
#35
California
Change in Visits to Salons and Spa
5%
Ranked in the US
#19
Ranked in the US
#13
Ranked in the US
#15
Ranked in the US
#6
Colorado
Change in Visits to Salons and Spa
2%
Ranked in the US
#23
Ranked in the US
#1
Ranked in the US
#36
Ranked in the US
#11
Connecticut
Change in Visits to Salons and Spa
17%
Ranked in the US
#5
Ranked in the US
#20
Ranked in the US
#41
Ranked in the US
#26
Delaware
Change in Visits to Salons and Spa
-7%
Ranked in the US
#40
Ranked in the US
#31
Ranked in the US
#16
Ranked in the US
#43
Florida
Change in Visits to Salons and Spa
1%
Ranked in the US
#26
Ranked in the US
#43
Ranked in the US
#17
Ranked in the US
#17
Georgia
Change in Visits to Salons and Spa
0%
Ranked in the US
#29
Ranked in the US
#44
Ranked in the US
#32
Ranked in the US
#18
Hawaii
Change in Visits to Salons and Spa
2%
Ranked in the US
#24
Ranked in the US
#17
Ranked in the US
#3
Ranked in the US
#2
Idaho
Change in Visits to Salons and Spa
-16%
Ranked in the US
#48
Ranked in the US
#45
Ranked in the US
#11
Ranked in the US
#45
Illinois
Change in Visits to Salons and Spa
10%
Ranked in the US
#9
Ranked in the US
#5
Ranked in the US
#28
Ranked in the US
#7
Indiana
Change in Visits to Salons and Spa
-1%
Ranked in the US
#31
Ranked in the US
#41
Ranked in the US
#37
Ranked in the US
#21
Iowa
Change in Visits to Salons and Spa
-11%
Ranked in the US
#45
Ranked in the US
#24
Ranked in the US
#42
Ranked in the US
#46
Kansas
Change in Visits to Salons and Spa
0%
Ranked in the US
#30
Ranked in the US
#29
Ranked in the US
#33
Ranked in the US
#48
Kentucky
Change in Visits to Salons and Spa
-1%
Ranked in the US
#32
Ranked in the US
#11
Ranked in the US
#45
Ranked in the US
#38
Louisiana
Change in Visits to Salons and Spa
-12%
Ranked in the US
#47
Ranked in the US
#47
Ranked in the US
#21
Ranked in the US
#28
Maine
Change in Visits to Salons and Spa
13%
Ranked in the US
#7
Ranked in the US
#15
Ranked in the US
#7
Ranked in the US
#10
Maryland
Change in Visits to Salons and Spa
7%
Ranked in the US
#15
Ranked in the US
#22
Ranked in the US
#29
Ranked in the US
#27
Massachusetts
Change in Visits to Salons and Spa
9%
Ranked in the US
#11
Ranked in the US
#16
Ranked in the US
#43
Ranked in the US
#5
Michigan
Change in Visits to Salons and Spa
8%
Ranked in the US
#14
Ranked in the US
#7
Ranked in the US
#38
Ranked in the US
#13
Minnesota
Change in Visits to Salons and Spa
-1%
Ranked in the US
#33
Ranked in the US
#4
Ranked in the US
#49
Ranked in the US
#22
Mississippi
Change in Visits to Salons and Spa
-3%
Ranked in the US
#35
Ranked in the US
#50
Ranked in the US
#46
Ranked in the US
#44
Missouri
Change in Visits to Salons and Spa
-2%
Ranked in the US
#34
Ranked in the US
#33
Ranked in the US
#22
Ranked in the US
#15
Montana
Change in Visits to Salons and Spa
-6%
Ranked in the US
#39
Ranked in the US
#40
Ranked in the US
#1
Ranked in the US
#20
Nebraska
Change in Visits to Salons and Spa
-10%
Ranked in the US
#44
Ranked in the US
#30
Ranked in the US
#50
Ranked in the US
#36
Nevada
Change in Visits to Salons and Spa
3%
Ranked in the US
#22
Ranked in the US
#18
Ranked in the US
#39
Ranked in the US
#4
New Hampshire
Change in Visits to Salons and Spa
23%
Ranked in the US
#3
Ranked in the US
#9
Ranked in the US
#23
Ranked in the US
#19
New Jersey
Change in Visits to Salons and Spa
9%
Ranked in the US
#12
Ranked in the US
#23
Ranked in the US
#40
Ranked in the US
#8
New Mexico
Change in Visits to Salons and Spa
-4%
Ranked in the US
#36
Ranked in the US
#2
Ranked in the US
#51
Ranked in the US
#29
New York
Change in Visits to Salons and Spa
12%
Ranked in the US
#8
Ranked in the US
#19
Ranked in the US
#44
Ranked in the US
#9
North Carolina
Change in Visits to Salons and Spa
6%
Ranked in the US
#16
Ranked in the US
#38
Ranked in the US
#5
Ranked in the US
#14
North Dakota
Change in Visits to Salons and Spa
6%
Ranked in the US
#17
Ranked in the US
#46
Ranked in the US
#4
Ranked in the US
#51
Ohio
Change in Visits to Salons and Spa
-5%
Ranked in the US
#37
Ranked in the US
#27
Ranked in the US
#34
Ranked in the US
#30
Oklahoma
Change in Visits to Salons and Spa
2%
Ranked in the US
#25
Ranked in the US
#48
Ranked in the US
#12
Ranked in the US
#37
Oregon
Change in Visits to Salons and Spa
-9%
Ranked in the US
#43
Ranked in the US
#10
Ranked in the US
#18
Ranked in the US
#3
Pennsylvania
Change in Visits to Salons and Spa
4%
Ranked in the US
#21
Ranked in the US
#32
Ranked in the US
#24
Ranked in the US
#16
Rhode Island
Change in Visits to Salons and Spa
50%
Ranked in the US
#2
Ranked in the US
#12
Ranked in the US
#35
Ranked in the US
#23
South Carolina
Change in Visits to Salons and Spa
14%
Ranked in the US
#6
Ranked in the US
#42
Ranked in the US
#25
Ranked in the US
#24
South Dakota
Change in Visits to Salons and Spa
-16%
Ranked in the US
#49
Ranked in the US
#34
Ranked in the US
#47
Ranked in the US
#39
Tennessee
Change in Visits to Salons and Spa
-7%
Ranked in the US
#41
Ranked in the US
#51
Ranked in the US
#26
Ranked in the US
#34
Texas
Change in Visits to Salons and Spa
5%
Ranked in the US
#20
Ranked in the US
#35
Ranked in the US
#8
Ranked in the US
#25
Utah
Change in Visits to Salons and Spa
-11%
Ranked in the US
#46
Ranked in the US
#37
Ranked in the US
#19
Ranked in the US
#41
Vermont
Change in Visits to Salons and Spa
51%
Ranked in the US
#1
Ranked in the US
#3
Ranked in the US
#27
Ranked in the US
#47
Virginia
Change in Visits to Salons and Spa
10%
Ranked in the US
#10
Ranked in the US
#28
Ranked in the US
#20
Ranked in the US
#31
Washington
Change in Visits to Salons and Spa
-7%
Ranked in the US
#42
Ranked in the US
#14
Ranked in the US
#13
Ranked in the US
#42
West Virginia
Change in Visits to Salons and Spa
9%
Ranked in the US
#13
Ranked in the US
#25
Ranked in the US
#48
Ranked in the US
#50
Wisconsin
Change in Visits to Salons and Spa
1%
Ranked in the US
#27
Ranked in the US
#21
Ranked in the US
#14
Ranked in the US
#12
Wyoming
Change in Visits to Salons and Spa
18%
Ranked in the US
#4
Ranked in the US
#36
Ranked in the US
#2
Ranked in the US
#49
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