Introduction
The number of visits to fitness centers across the United States saw a significant increase in January 2023 compared to the same time frame in 2022. According to data this rise was especially pronounced in many states, with the District of Columbia recording a whopping 249% jump. Hawaii followed closely behind with an impressive 56%, while Alaska posted 54%. Other states that experienced at least a 50% increase included California (51%), Oregon (45%), Illinois (43%), Massachusetts (43%), Nevada (43%), Maryland (37%), Washington (36%) and Maine (33%).
In terms of other states that saw increases beyond 25%, Missouri notched 33%, New York 32%, Texas 32%, Colorado 31%, Montana 31%, Indiana 30%, North Carolina 30% and Wisconsin 30%. Similarly, other places that fell into this category included New Jersey with 28%, Arkansas 27%, Connecticut 27%, Georgia 27% and Virginia 27%. The remaining states all noted increases between 20-25%. This included Rhode Island at 26%, Arizona 25%, Delaware 25% and Florida 25%. Minnesota, New Mexico and South Carolina were each recorded at 24%, while Utah came in slightly lower at 23%. Oklahoma demonstrated 22% growth, Alabama 21% and Idaho 22%.
Iowa was next on the list with 21%, showing a modest yet notable increase over the prior year. Louisiana posted 21% as well, followed by Mississippi’s 20% rise. Tennessee registered 20% too, while Ohio fell just below this mark at 18%. Kentucky recorded 17% growth and Michigan 17%. Vermont clocked in at 16 % while Nebraska had 15%. Kansas 14% was also observed along with South Dakota 11 % and Wyoming 9 %. West Virginia managed 7 % growth and in contrast North Dakota reported a decrease of 3 % for January 2023 compared to January 2022.
Overall these numbers illustrate an encouraging trend for the fitness industry nationwide. In particular, many areas reported double digit gains which is indicative of consumer confidence returning after some challenging months due to Covid-19 restrictions. With more people choosing health and wellness as their primary focus for 2021, it is clear that gyms are set to remain popular destinations for those looking to break into a healthy lifestyle or maintain their current routine.
| # | State | Change in Visits to Fitness Centers | Change in Visits to Restaurants | Change in Visits to Grocery Stores | Change in Visits to Salons and Spa |
|---|---|---|---|---|---|
| 1 | District of Columbia | 249% | 67% | 5% | |
| 2 | Hawaii | 56% | 50% | 8% | 2% |
| 3 | Oregon | 54% | 66% | 4% | -9% |
| 4 | Nevada | 51% | 49% | 0% | 3% |
| 5 | Massachusetts | 45% | 55% | -1% | 9% |
| 6 | California | 43% | 60% | 4% | 5% |
| 7 | Illinois | 43% | 83% | 2% | 10% |
| 8 | New Jersey | 43% | 40% | 0% | 9% |
| 9 | New York | 37% | 48% | -2% | 12% |
| 10 | Maine | 36% | 58% | 6% | 13% |
| 11 | Colorado | 33% | 91% | 0% | 2% |
| 12 | Wisconsin | 33% | 45% | 5% | 1% |
| 13 | Michigan | 32% | 75% | 0% | 8% |
| 14 | North Carolina | 32% | 26% | 7% | 6% |
| 15 | Missouri | 31% | 29% | 3% | -2% |
| 16 | Pennsylvania | 31% | 32% | 3% | 4% |
| 17 | Florida | 30% | 21% | 4% | 1% |
| 18 | Georgia | 30% | 21% | 1% | 0% |
| 19 | New Hampshire | 30% | 66% | 3% | 23% |
| 20 | Montana | 28% | 23% | 15% | -6% |
| 21 | Indiana | 27% | 22% | 0% | -1% |
| 22 | Minnesota | 27% | 85% | -4% | -1% |
| 23 | Rhode Island | 27% | 61% | 1% | 50% |
| 24 | South Carolina | 27% | 22% | 3% | 14% |
| 25 | Texas | 27% | 29% | 6% | 5% |
| 26 | Connecticut | 26% | 47% | -1% | 17% |
| 27 | Maryland | 26% | 43% | 2% | 7% |
| 28 | Louisiana | 25% | 20% | 3% | -12% |
| 29 | New Mexico | 25% | 90% | -13% | -4% |
| 30 | Ohio | 25% | 35% | 1% | -5% |
| 31 | Virginia | 25% | 34% | 4% | 10% |
| 32 | Alabama | 24% | 19% | 5% | -6% |
| 33 | Arizona | 24% | 35% | 1% | 5% |
| 34 | Tennessee | 24% | 18% | 3% | -7% |
| 35 | Arkansas | 23% | 24% | 1% | 0% |
| 36 | Nebraska | 22% | 33% | -4% | -10% |
| 37 | Oklahoma | 22% | 20% | 5% | 2% |
| 38 | Kentucky | 21% | 64% | -3% | -1% |
| 39 | South Dakota | 21% | 29% | -3% | -16% |
| 40 | Alaska | 20% | 77% | 6% | -33% |
| 41 | Utah | 20% | 28% | 4% | -11% |
| 42 | Washington | 18% | 59% | 5% | -7% |
| 43 | Delaware | 17% | 32% | 4% | -7% |
| 44 | Mississippi | 17% | 19% | -3% | -3% |
| 45 | Idaho | 16% | 21% | 5% | -16% |
| 46 | Iowa | 15% | 38% | -1% | -11% |
| 47 | Vermont | 14% | 88% | 3% | 51% |
| 48 | Kansas | 11% | 33% | 1% | 0% |
| 49 | Wyoming | 9% | 29% | 13% | 18% |
| 50 | West Virginia | 7% | 37% | -3% | 9% |
| 51 | North Dakota | -3% | 21% | 8% | 6% |
Change in Visits to Fitness Centers by State
Alabama
Change in Visits to Fitness Centers
24%
Ranked in the US
#32
Ranked in the US
#49
Ranked in the US
#9
Ranked in the US
#38
Alaska
Change in Visits to Fitness Centers
20%
Ranked in the US
#40
Ranked in the US
#6
Ranked in the US
#6
Ranked in the US
#50
Arizona
Change in Visits to Fitness Centers
24%
Ranked in the US
#33
Ranked in the US
#26
Ranked in the US
#30
Ranked in the US
#18
Arkansas
Change in Visits to Fitness Centers
23%
Ranked in the US
#35
Ranked in the US
#39
Ranked in the US
#31
Ranked in the US
#28
California
Change in Visits to Fitness Centers
43%
Ranked in the US
#6
Ranked in the US
#13
Ranked in the US
#15
Ranked in the US
#19
Colorado
Change in Visits to Fitness Centers
33%
Ranked in the US
#11
Ranked in the US
#1
Ranked in the US
#36
Ranked in the US
#23
Connecticut
Change in Visits to Fitness Centers
26%
Ranked in the US
#26
Ranked in the US
#20
Ranked in the US
#41
Ranked in the US
#5
Delaware
Change in Visits to Fitness Centers
17%
Ranked in the US
#43
Ranked in the US
#31
Ranked in the US
#16
Ranked in the US
#40
District of Columbia
Change in Visits to Fitness Centers
249%
Ranked in the US
#1
Ranked in the US
#8
Ranked in the US
#10
Florida
Change in Visits to Fitness Centers
30%
Ranked in the US
#17
Ranked in the US
#43
Ranked in the US
#17
Ranked in the US
#26
Georgia
Change in Visits to Fitness Centers
30%
Ranked in the US
#18
Ranked in the US
#44
Ranked in the US
#32
Ranked in the US
#29
Hawaii
Change in Visits to Fitness Centers
56%
Ranked in the US
#2
Ranked in the US
#17
Ranked in the US
#3
Ranked in the US
#24
Idaho
Change in Visits to Fitness Centers
16%
Ranked in the US
#45
Ranked in the US
#45
Ranked in the US
#11
Ranked in the US
#48
Illinois
Change in Visits to Fitness Centers
43%
Ranked in the US
#7
Ranked in the US
#5
Ranked in the US
#28
Ranked in the US
#9
Indiana
Change in Visits to Fitness Centers
27%
Ranked in the US
#21
Ranked in the US
#41
Ranked in the US
#37
Ranked in the US
#31
Iowa
Change in Visits to Fitness Centers
15%
Ranked in the US
#46
Ranked in the US
#24
Ranked in the US
#42
Ranked in the US
#45
Kansas
Change in Visits to Fitness Centers
11%
Ranked in the US
#48
Ranked in the US
#29
Ranked in the US
#33
Ranked in the US
#30
Kentucky
Change in Visits to Fitness Centers
21%
Ranked in the US
#38
Ranked in the US
#11
Ranked in the US
#45
Ranked in the US
#32
Louisiana
Change in Visits to Fitness Centers
25%
Ranked in the US
#28
Ranked in the US
#47
Ranked in the US
#21
Ranked in the US
#47
Maine
Change in Visits to Fitness Centers
36%
Ranked in the US
#10
Ranked in the US
#15
Ranked in the US
#7
Ranked in the US
#7
Maryland
Change in Visits to Fitness Centers
26%
Ranked in the US
#27
Ranked in the US
#22
Ranked in the US
#29
Ranked in the US
#15
Massachusetts
Change in Visits to Fitness Centers
45%
Ranked in the US
#5
Ranked in the US
#16
Ranked in the US
#43
Ranked in the US
#11
Michigan
Change in Visits to Fitness Centers
32%
Ranked in the US
#13
Ranked in the US
#7
Ranked in the US
#38
Ranked in the US
#14
Minnesota
Change in Visits to Fitness Centers
27%
Ranked in the US
#22
Ranked in the US
#4
Ranked in the US
#49
Ranked in the US
#33
Mississippi
Change in Visits to Fitness Centers
17%
Ranked in the US
#44
Ranked in the US
#50
Ranked in the US
#46
Ranked in the US
#35
Missouri
Change in Visits to Fitness Centers
31%
Ranked in the US
#15
Ranked in the US
#33
Ranked in the US
#22
Ranked in the US
#34
Montana
Change in Visits to Fitness Centers
28%
Ranked in the US
#20
Ranked in the US
#40
Ranked in the US
#1
Ranked in the US
#39
Nebraska
Change in Visits to Fitness Centers
22%
Ranked in the US
#36
Ranked in the US
#30
Ranked in the US
#50
Ranked in the US
#44
Nevada
Change in Visits to Fitness Centers
51%
Ranked in the US
#4
Ranked in the US
#18
Ranked in the US
#39
Ranked in the US
#22
New Hampshire
Change in Visits to Fitness Centers
30%
Ranked in the US
#19
Ranked in the US
#9
Ranked in the US
#23
Ranked in the US
#3
New Jersey
Change in Visits to Fitness Centers
43%
Ranked in the US
#8
Ranked in the US
#23
Ranked in the US
#40
Ranked in the US
#12
New Mexico
Change in Visits to Fitness Centers
25%
Ranked in the US
#29
Ranked in the US
#2
Ranked in the US
#51
Ranked in the US
#36
New York
Change in Visits to Fitness Centers
37%
Ranked in the US
#9
Ranked in the US
#19
Ranked in the US
#44
Ranked in the US
#8
North Carolina
Change in Visits to Fitness Centers
32%
Ranked in the US
#14
Ranked in the US
#38
Ranked in the US
#5
Ranked in the US
#16
North Dakota
Change in Visits to Fitness Centers
-3%
Ranked in the US
#51
Ranked in the US
#46
Ranked in the US
#4
Ranked in the US
#17
Ohio
Change in Visits to Fitness Centers
25%
Ranked in the US
#30
Ranked in the US
#27
Ranked in the US
#34
Ranked in the US
#37
Oklahoma
Change in Visits to Fitness Centers
22%
Ranked in the US
#37
Ranked in the US
#48
Ranked in the US
#12
Ranked in the US
#25
Oregon
Change in Visits to Fitness Centers
54%
Ranked in the US
#3
Ranked in the US
#10
Ranked in the US
#18
Ranked in the US
#43
Pennsylvania
Change in Visits to Fitness Centers
31%
Ranked in the US
#16
Ranked in the US
#32
Ranked in the US
#24
Ranked in the US
#21
Rhode Island
Change in Visits to Fitness Centers
27%
Ranked in the US
#23
Ranked in the US
#12
Ranked in the US
#35
Ranked in the US
#2
South Carolina
Change in Visits to Fitness Centers
27%
Ranked in the US
#24
Ranked in the US
#42
Ranked in the US
#25
Ranked in the US
#6
South Dakota
Change in Visits to Fitness Centers
21%
Ranked in the US
#39
Ranked in the US
#34
Ranked in the US
#47
Ranked in the US
#49
Tennessee
Change in Visits to Fitness Centers
24%
Ranked in the US
#34
Ranked in the US
#51
Ranked in the US
#26
Ranked in the US
#41
Texas
Change in Visits to Fitness Centers
27%
Ranked in the US
#25
Ranked in the US
#35
Ranked in the US
#8
Ranked in the US
#20
Utah
Change in Visits to Fitness Centers
20%
Ranked in the US
#41
Ranked in the US
#37
Ranked in the US
#19
Ranked in the US
#46
Vermont
Change in Visits to Fitness Centers
14%
Ranked in the US
#47
Ranked in the US
#3
Ranked in the US
#27
Ranked in the US
#1
Virginia
Change in Visits to Fitness Centers
25%
Ranked in the US
#31
Ranked in the US
#28
Ranked in the US
#20
Ranked in the US
#10
Washington
Change in Visits to Fitness Centers
18%
Ranked in the US
#42
Ranked in the US
#14
Ranked in the US
#13
Ranked in the US
#42
West Virginia
Change in Visits to Fitness Centers
7%
Ranked in the US
#50
Ranked in the US
#25
Ranked in the US
#48
Ranked in the US
#13
Wisconsin
Change in Visits to Fitness Centers
33%
Ranked in the US
#12
Ranked in the US
#21
Ranked in the US
#14
Ranked in the US
#27
Wyoming
Change in Visits to Fitness Centers
9%
Ranked in the US
#49
Ranked in the US
#36
Ranked in the US
#2
Ranked in the US
#4
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