Introduction
The holiday season is a time to eat out and enjoy our favorite casual dining spots. During December 2022, many states saw an uptick in foot traffic to casual dining venues. This was especially true for states like Colorado, New Mexico, and Vermont which experienced a 91%, 90%, and 88% increase respectively in visitation compared to past years’ records.
Minnesota also saw a notable increase in visitors to casual restaurants during this period with a rise of 85%. Illinois experienced similar results with an 83% rise in foot traffic over the same span. Alaska’s 77% increase was one of the highest seen during this period, while Michigan reported a 75% bump in visits to casual eateries.
The District of Columbia saw foot traffic to its casual diners increase by 67% over the two years while New Hampshire and Oregon both reported a 66% boost in visits. Kentucky recorded an impressive 64% change while Rhode Island notched 61%. California and Washington were not far behind with 60% and 59%, respectively.
Overall, these numbers indicate that Americans are eager to visit their local establishments, even amidst economic hardship or pandemics. As such, restaurants across the nation need to invest in marketing strategies that will entice customers into their stores during December 2022 as well as throughout the year. By creating enticing specials or discounts they can drive more customers through their doors – resulting in increased foot traffic and sales revenue overall. Furthermore, updating websites with new content or offering online ordering will help bring new customers into the fold who may ha
| # | State | Change in Visits to Restaurants | Change in Visits to Grocery Stores | Change in Visits to Fitness Centers | Change in Visits to Salons and Spa |
|---|---|---|---|---|---|
| 1 | Colorado | 91% | 0% | 33% | 2% |
| 2 | New Mexico | 90% | -13% | 25% | -4% |
| 3 | Vermont | 88% | 3% | 14% | 51% |
| 4 | Minnesota | 85% | -4% | 27% | -1% |
| 5 | Illinois | 83% | 2% | 43% | 10% |
| 6 | Alaska | 77% | 6% | 20% | -33% |
| 7 | Michigan | 75% | 0% | 32% | 8% |
| 8 | District of Columbia | 67% | 5% | 249% | |
| 9 | New Hampshire | 66% | 3% | 30% | 23% |
| 10 | Oregon | 66% | 4% | 54% | -9% |
| 11 | Kentucky | 64% | -3% | 21% | -1% |
| 12 | Rhode Island | 61% | 1% | 27% | 50% |
| 13 | California | 60% | 4% | 43% | 5% |
| 14 | Washington | 59% | 5% | 18% | -7% |
| 15 | Maine | 58% | 6% | 36% | 13% |
| 16 | Massachusetts | 55% | -1% | 45% | 9% |
| 17 | Hawaii | 50% | 8% | 56% | 2% |
| 18 | Nevada | 49% | 0% | 51% | 3% |
| 19 | New York | 48% | -2% | 37% | 12% |
| 20 | Connecticut | 47% | -1% | 26% | 17% |
| 21 | Wisconsin | 45% | 5% | 33% | 1% |
| 22 | Maryland | 43% | 2% | 26% | 7% |
| 23 | New Jersey | 40% | 0% | 43% | 9% |
| 24 | Iowa | 38% | -1% | 15% | -11% |
| 25 | West Virginia | 37% | -3% | 7% | 9% |
| 26 | Arizona | 35% | 1% | 24% | 5% |
| 27 | Ohio | 35% | 1% | 25% | -5% |
| 28 | Virginia | 34% | 4% | 25% | 10% |
| 29 | Kansas | 33% | 1% | 11% | 0% |
| 30 | Nebraska | 33% | -4% | 22% | -10% |
| 31 | Delaware | 32% | 4% | 17% | -7% |
| 32 | Pennsylvania | 32% | 3% | 31% | 4% |
| 33 | Missouri | 29% | 3% | 31% | -2% |
| 34 | South Dakota | 29% | -3% | 21% | -16% |
| 35 | Texas | 29% | 6% | 27% | 5% |
| 36 | Wyoming | 29% | 13% | 9% | 18% |
| 37 | Utah | 28% | 4% | 20% | -11% |
| 38 | North Carolina | 26% | 7% | 32% | 6% |
| 39 | Arkansas | 24% | 1% | 23% | 0% |
| 40 | Montana | 23% | 15% | 28% | -6% |
| 41 | Indiana | 22% | 0% | 27% | -1% |
| 42 | South Carolina | 22% | 3% | 27% | 14% |
| 43 | Florida | 21% | 4% | 30% | 1% |
| 44 | Georgia | 21% | 1% | 30% | 0% |
| 45 | Idaho | 21% | 5% | 16% | -16% |
| 46 | North Dakota | 21% | 8% | -3% | 6% |
| 47 | Louisiana | 20% | 3% | 25% | -12% |
| 48 | Oklahoma | 20% | 5% | 22% | 2% |
| 49 | Alabama | 19% | 5% | 24% | -6% |
| 50 | Mississippi | 19% | -3% | 17% | -3% |
| 51 | Tennessee | 18% | 3% | 24% | -7% |
Change in Visits to Restaurants by State
Alabama
Change in Visits to Restaurants
19%
Ranked in the US
#49
Ranked in the US
#9
Ranked in the US
#32
Ranked in the US
#38
Alaska
Change in Visits to Restaurants
77%
Ranked in the US
#6
Ranked in the US
#6
Ranked in the US
#40
Ranked in the US
#50
Arizona
Change in Visits to Restaurants
35%
Ranked in the US
#26
Ranked in the US
#30
Ranked in the US
#33
Ranked in the US
#18
Arkansas
Change in Visits to Restaurants
24%
Ranked in the US
#39
Ranked in the US
#31
Ranked in the US
#35
Ranked in the US
#28
California
Change in Visits to Restaurants
60%
Ranked in the US
#13
Ranked in the US
#15
Ranked in the US
#6
Ranked in the US
#19
Colorado
Change in Visits to Restaurants
91%
Ranked in the US
#1
Ranked in the US
#36
Ranked in the US
#11
Ranked in the US
#23
Connecticut
Change in Visits to Restaurants
47%
Ranked in the US
#20
Ranked in the US
#41
Ranked in the US
#26
Ranked in the US
#5
Delaware
Change in Visits to Restaurants
32%
Ranked in the US
#31
Ranked in the US
#16
Ranked in the US
#43
Ranked in the US
#40
District of Columbia
Change in Visits to Restaurants
67%
Ranked in the US
#8
Ranked in the US
#10
Ranked in the US
#1
Florida
Change in Visits to Restaurants
21%
Ranked in the US
#43
Ranked in the US
#17
Ranked in the US
#17
Ranked in the US
#26
Georgia
Change in Visits to Restaurants
21%
Ranked in the US
#44
Ranked in the US
#32
Ranked in the US
#18
Ranked in the US
#29
Hawaii
Change in Visits to Restaurants
50%
Ranked in the US
#17
Ranked in the US
#3
Ranked in the US
#2
Ranked in the US
#24
Idaho
Change in Visits to Restaurants
21%
Ranked in the US
#45
Ranked in the US
#11
Ranked in the US
#45
Ranked in the US
#48
Illinois
Change in Visits to Restaurants
83%
Ranked in the US
#5
Ranked in the US
#28
Ranked in the US
#7
Ranked in the US
#9
Indiana
Change in Visits to Restaurants
22%
Ranked in the US
#41
Ranked in the US
#37
Ranked in the US
#21
Ranked in the US
#31
Iowa
Change in Visits to Restaurants
38%
Ranked in the US
#24
Ranked in the US
#42
Ranked in the US
#46
Ranked in the US
#45
Kansas
Change in Visits to Restaurants
33%
Ranked in the US
#29
Ranked in the US
#33
Ranked in the US
#48
Ranked in the US
#30
Kentucky
Change in Visits to Restaurants
64%
Ranked in the US
#11
Ranked in the US
#45
Ranked in the US
#38
Ranked in the US
#32
Louisiana
Change in Visits to Restaurants
20%
Ranked in the US
#47
Ranked in the US
#21
Ranked in the US
#28
Ranked in the US
#47
Maine
Change in Visits to Restaurants
58%
Ranked in the US
#15
Ranked in the US
#7
Ranked in the US
#10
Ranked in the US
#7
Maryland
Change in Visits to Restaurants
43%
Ranked in the US
#22
Ranked in the US
#29
Ranked in the US
#27
Ranked in the US
#15
Massachusetts
Change in Visits to Restaurants
55%
Ranked in the US
#16
Ranked in the US
#43
Ranked in the US
#5
Ranked in the US
#11
Michigan
Change in Visits to Restaurants
75%
Ranked in the US
#7
Ranked in the US
#38
Ranked in the US
#13
Ranked in the US
#14
Minnesota
Change in Visits to Restaurants
85%
Ranked in the US
#4
Ranked in the US
#49
Ranked in the US
#22
Ranked in the US
#33
Mississippi
Change in Visits to Restaurants
19%
Ranked in the US
#50
Ranked in the US
#46
Ranked in the US
#44
Ranked in the US
#35
Missouri
Change in Visits to Restaurants
29%
Ranked in the US
#33
Ranked in the US
#22
Ranked in the US
#15
Ranked in the US
#34
Montana
Change in Visits to Restaurants
23%
Ranked in the US
#40
Ranked in the US
#1
Ranked in the US
#20
Ranked in the US
#39
Nebraska
Change in Visits to Restaurants
33%
Ranked in the US
#30
Ranked in the US
#50
Ranked in the US
#36
Ranked in the US
#44
Nevada
Change in Visits to Restaurants
49%
Ranked in the US
#18
Ranked in the US
#39
Ranked in the US
#4
Ranked in the US
#22
New Hampshire
Change in Visits to Restaurants
66%
Ranked in the US
#9
Ranked in the US
#23
Ranked in the US
#19
Ranked in the US
#3
New Jersey
Change in Visits to Restaurants
40%
Ranked in the US
#23
Ranked in the US
#40
Ranked in the US
#8
Ranked in the US
#12
New Mexico
Change in Visits to Restaurants
90%
Ranked in the US
#2
Ranked in the US
#51
Ranked in the US
#29
Ranked in the US
#36
New York
Change in Visits to Restaurants
48%
Ranked in the US
#19
Ranked in the US
#44
Ranked in the US
#9
Ranked in the US
#8
North Carolina
Change in Visits to Restaurants
26%
Ranked in the US
#38
Ranked in the US
#5
Ranked in the US
#14
Ranked in the US
#16
North Dakota
Change in Visits to Restaurants
21%
Ranked in the US
#46
Ranked in the US
#4
Ranked in the US
#51
Ranked in the US
#17
Ohio
Change in Visits to Restaurants
35%
Ranked in the US
#27
Ranked in the US
#34
Ranked in the US
#30
Ranked in the US
#37
Oklahoma
Change in Visits to Restaurants
20%
Ranked in the US
#48
Ranked in the US
#12
Ranked in the US
#37
Ranked in the US
#25
Oregon
Change in Visits to Restaurants
66%
Ranked in the US
#10
Ranked in the US
#18
Ranked in the US
#3
Ranked in the US
#43
Pennsylvania
Change in Visits to Restaurants
32%
Ranked in the US
#32
Ranked in the US
#24
Ranked in the US
#16
Ranked in the US
#21
Rhode Island
Change in Visits to Restaurants
61%
Ranked in the US
#12
Ranked in the US
#35
Ranked in the US
#23
Ranked in the US
#2
South Carolina
Change in Visits to Restaurants
22%
Ranked in the US
#42
Ranked in the US
#25
Ranked in the US
#24
Ranked in the US
#6
South Dakota
Change in Visits to Restaurants
29%
Ranked in the US
#34
Ranked in the US
#47
Ranked in the US
#39
Ranked in the US
#49
Tennessee
Change in Visits to Restaurants
18%
Ranked in the US
#51
Ranked in the US
#26
Ranked in the US
#34
Ranked in the US
#41
Texas
Change in Visits to Restaurants
29%
Ranked in the US
#35
Ranked in the US
#8
Ranked in the US
#25
Ranked in the US
#20
Utah
Change in Visits to Restaurants
28%
Ranked in the US
#37
Ranked in the US
#19
Ranked in the US
#41
Ranked in the US
#46
Vermont
Change in Visits to Restaurants
88%
Ranked in the US
#3
Ranked in the US
#27
Ranked in the US
#47
Ranked in the US
#1
Virginia
Change in Visits to Restaurants
34%
Ranked in the US
#28
Ranked in the US
#20
Ranked in the US
#31
Ranked in the US
#10
Washington
Change in Visits to Restaurants
59%
Ranked in the US
#14
Ranked in the US
#13
Ranked in the US
#42
Ranked in the US
#42
West Virginia
Change in Visits to Restaurants
37%
Ranked in the US
#25
Ranked in the US
#48
Ranked in the US
#50
Ranked in the US
#13
Wisconsin
Change in Visits to Restaurants
45%
Ranked in the US
#21
Ranked in the US
#14
Ranked in the US
#12
Ranked in the US
#27
Wyoming
Change in Visits to Restaurants
29%
Ranked in the US
#36
Ranked in the US
#2
Ranked in the US
#49
Ranked in the US
#4
Need help with market research?
Talk to our Experts