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Casual Dining Frequency Rate by State

The holiday season is a time to eat out and enjoy our favorite casual dining spots. During December 2022, many states saw an uptick in foot traffic to casual dining venues. This was especially true for states like Colorado, New Mexico, and Vermont which experienced a 91%, 90%, and 88% increase respectively in visitation compared to past years’ records. 

Minnesota also saw a notable increase in visitors to casual restaurants during this period with a rise of 85%. Illinois experienced similar results with an 83% rise in foot traffic over the same span. Alaska’s 77% increase was one of the highest seen during this period, while Michigan reported a 75% bump in visits to casual eateries. 

The District of Columbia saw foot traffic to its casual diners increase by 67% over the two years while New Hampshire and Oregon both reported a 66% boost in visits. Kentucky recorded an impressive 64% change while Rhode Island notched 61%. California and Washington were not far behind with 60% and 59%, respectively. 

Overall, these numbers indicate that Americans are eager to visit their local establishments, even amidst economic hardship or pandemics. As such, restaurants across the nation need to invest in marketing strategies that will entice customers into their stores during December  2022 as well as throughout the year. By creating enticing specials or discounts they can drive more customers through their doors – resulting in increased foot traffic and sales revenue overall. Furthermore, updating websites with new content or offering online ordering will help bring new customers into the fold who may ha

#StateChange in Visits to RestaurantsChange in Visits to Grocery StoresChange in Visits to Fitness CentersChange in Visits to Salons and Spa
1Colorado91%0%33%2%
2New Mexico90%-13%25%-4%
3Vermont88%3%14%51%
4Minnesota85%-4%27%-1%
5Illinois83%2%43%10%
6Alaska77%6%20%-33%
7Michigan75%0%32%8%
8District of Columbia67%5%249%
9New Hampshire66%3%30%23%
10Oregon66%4%54%-9%
11Kentucky64%-3%21%-1%
12Rhode Island61%1%27%50%
13California60%4%43%5%
14Washington59%5%18%-7%
15Maine58%6%36%13%
16Massachusetts55%-1%45%9%
17Hawaii50%8%56%2%
18Nevada49%0%51%3%
19New York48%-2%37%12%
20Connecticut47%-1%26%17%
21Wisconsin45%5%33%1%
22Maryland43%2%26%7%
23New Jersey40%0%43%9%
24Iowa38%-1%15%-11%
25West Virginia37%-3%7%9%
26Arizona35%1%24%5%
27Ohio35%1%25%-5%
28Virginia34%4%25%10%
29Kansas33%1%11%0%
30Nebraska33%-4%22%-10%
31Delaware32%4%17%-7%
32Pennsylvania32%3%31%4%
33Missouri29%3%31%-2%
34South Dakota29%-3%21%-16%
35Texas29%6%27%5%
36Wyoming29%13%9%18%
37Utah28%4%20%-11%
38North Carolina26%7%32%6%
39Arkansas24%1%23%0%
40Montana23%15%28%-6%
41Indiana22%0%27%-1%
42South Carolina22%3%27%14%
43Florida21%4%30%1%
44Georgia21%1%30%0%
45Idaho21%5%16%-16%
46North Dakota21%8%-3%6%
47Louisiana20%3%25%-12%
48Oklahoma20%5%22%2%
49Alabama19%5%24%-6%
50Mississippi19%-3%17%-3%
51Tennessee18%3%24%-7%

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Alabama

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19%

Ranked in the US

#49

Ranked in the US

#9

Ranked in the US

#32

Ranked in the US

#38

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Alaska

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77%

Ranked in the US

#6

Ranked in the US

#6

Ranked in the US

#40

Ranked in the US

#50

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Arizona

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35%

Ranked in the US

#26

Ranked in the US

#30

Ranked in the US

#33

Ranked in the US

#18

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Arkansas

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24%

Ranked in the US

#39

Ranked in the US

#31

Ranked in the US

#35

Ranked in the US

#28

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California

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60%

Ranked in the US

#13

Ranked in the US

#15

Ranked in the US

#6

Ranked in the US

#19

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Colorado

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91%

Ranked in the US

#1

Ranked in the US

#36

Ranked in the US

#11

Ranked in the US

#23

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Connecticut

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47%

Ranked in the US

#20

Ranked in the US

#41

Ranked in the US

#26

Ranked in the US

#5

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Delaware

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32%

Ranked in the US

#31

Ranked in the US

#16

Ranked in the US

#43

Ranked in the US

#40

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District of Columbia

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67%

Ranked in the US

#8

Ranked in the US

#10

Ranked in the US

#1

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Florida

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21%

Ranked in the US

#43

Ranked in the US

#17

Ranked in the US

#17

Ranked in the US

#26

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Georgia

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21%

Ranked in the US

#44

Ranked in the US

#32

Ranked in the US

#18

Ranked in the US

#29

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Hawaii

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50%

Ranked in the US

#17

Ranked in the US

#3

Ranked in the US

#2

Ranked in the US

#24

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Idaho

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21%

Ranked in the US

#45

Ranked in the US

#11

Ranked in the US

#45

Ranked in the US

#48

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Illinois

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83%

Ranked in the US

#5

Ranked in the US

#28

Ranked in the US

#7

Ranked in the US

#9

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Indiana

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22%

Ranked in the US

#41

Ranked in the US

#37

Ranked in the US

#21

Ranked in the US

#31

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Iowa

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38%

Ranked in the US

#24

Ranked in the US

#42

Ranked in the US

#46

Ranked in the US

#45

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Kansas

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33%

Ranked in the US

#29

Ranked in the US

#33

Ranked in the US

#48

Ranked in the US

#30

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Kentucky

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64%

Ranked in the US

#11

Ranked in the US

#45

Ranked in the US

#38

Ranked in the US

#32

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Louisiana

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20%

Ranked in the US

#47

Ranked in the US

#21

Ranked in the US

#28

Ranked in the US

#47

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Maine

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58%

Ranked in the US

#15

Ranked in the US

#7

Ranked in the US

#10

Ranked in the US

#7

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Maryland

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43%

Ranked in the US

#22

Ranked in the US

#29

Ranked in the US

#27

Ranked in the US

#15

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Massachusetts

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55%

Ranked in the US

#16

Ranked in the US

#43

Ranked in the US

#5

Ranked in the US

#11

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Michigan

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75%

Ranked in the US

#7

Ranked in the US

#38

Ranked in the US

#13

Ranked in the US

#14

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Minnesota

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85%

Ranked in the US

#4

Ranked in the US

#49

Ranked in the US

#22

Ranked in the US

#33

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Mississippi

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19%

Ranked in the US

#50

Ranked in the US

#46

Ranked in the US

#44

Ranked in the US

#35

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Missouri

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29%

Ranked in the US

#33

Ranked in the US

#22

Ranked in the US

#15

Ranked in the US

#34

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Montana

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23%

Ranked in the US

#40

Ranked in the US

#1

Ranked in the US

#20

Ranked in the US

#39

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Nebraska

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33%

Ranked in the US

#30

Ranked in the US

#50

Ranked in the US

#36

Ranked in the US

#44

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Nevada

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49%

Ranked in the US

#18

Ranked in the US

#39

Ranked in the US

#4

Ranked in the US

#22

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New Hampshire

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66%

Ranked in the US

#9

Ranked in the US

#23

Ranked in the US

#19

Ranked in the US

#3

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New Jersey

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40%

Ranked in the US

#23

Ranked in the US

#40

Ranked in the US

#8

Ranked in the US

#12

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New Mexico

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90%

Ranked in the US

#2

Ranked in the US

#51

Ranked in the US

#29

Ranked in the US

#36

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New York

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48%

Ranked in the US

#19

Ranked in the US

#44

Ranked in the US

#9

Ranked in the US

#8

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North Carolina

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26%

Ranked in the US

#38

Ranked in the US

#5

Ranked in the US

#14

Ranked in the US

#16

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North Dakota

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21%

Ranked in the US

#46

Ranked in the US

#4

Ranked in the US

#51

Ranked in the US

#17

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Ohio

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35%

Ranked in the US

#27

Ranked in the US

#34

Ranked in the US

#30

Ranked in the US

#37

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Oklahoma

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20%

Ranked in the US

#48

Ranked in the US

#12

Ranked in the US

#37

Ranked in the US

#25

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Oregon

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66%

Ranked in the US

#10

Ranked in the US

#18

Ranked in the US

#3

Ranked in the US

#43

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Pennsylvania

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32%

Ranked in the US

#32

Ranked in the US

#24

Ranked in the US

#16

Ranked in the US

#21

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Rhode Island

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61%

Ranked in the US

#12

Ranked in the US

#35

Ranked in the US

#23

Ranked in the US

#2

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South Carolina

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22%

Ranked in the US

#42

Ranked in the US

#25

Ranked in the US

#24

Ranked in the US

#6

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South Dakota

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29%

Ranked in the US

#34

Ranked in the US

#47

Ranked in the US

#39

Ranked in the US

#49

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Tennessee

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18%

Ranked in the US

#51

Ranked in the US

#26

Ranked in the US

#34

Ranked in the US

#41

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Texas

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29%

Ranked in the US

#35

Ranked in the US

#8

Ranked in the US

#25

Ranked in the US

#20

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Utah

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28%

Ranked in the US

#37

Ranked in the US

#19

Ranked in the US

#41

Ranked in the US

#46

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Vermont

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88%

Ranked in the US

#3

Ranked in the US

#27

Ranked in the US

#47

Ranked in the US

#1

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Virginia

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34%

Ranked in the US

#28

Ranked in the US

#20

Ranked in the US

#31

Ranked in the US

#10

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Washington

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59%

Ranked in the US

#14

Ranked in the US

#13

Ranked in the US

#42

Ranked in the US

#42

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West Virginia

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37%

Ranked in the US

#25

Ranked in the US

#48

Ranked in the US

#50

Ranked in the US

#13

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Wisconsin

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45%

Ranked in the US

#21

Ranked in the US

#14

Ranked in the US

#12

Ranked in the US

#27

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Wyoming

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29%

Ranked in the US

#36

Ranked in the US

#2

Ranked in the US

#49

Ranked in the US

#4

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