Wizards of Baking Returns for Season 3
The HBO Max baking competition premiered its third season on November 4, 2026, ahead of a Harry Potter series launch.
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U.S. Baking News
This page covers breads, pastries, cakes, cookies and the broader baking culture across the United States. Reporting follows industry trends, professional competitions and the evolution of ingredients used by both commercial and home bakers.
Recent news
November 9, 2026
Sam's Club Releases Cookie Lovers' Cake DuoSam's Club's Member's Mark line adds a two-pack of cookie-flavored cakes priced at about $14.
November 9, 2026
Insomnia Cookies Unveils Heated Catering BoxThe chain's new packaging uses self-heating packs to keep cookies warm for up to three hours.
November 7, 2026
Kodiak Releases Three Holiday Muffin ProductsThe whole-grain brand's seasonal lineup includes single-serving cups and a muffin mix sold at Walmart, Target, Amazon, Thrive Market and Kodiak's website.
November 6, 2026
Moonrise Bagels to Appear on Shark TankThe stuffed bagel brand founded in Woodstock, New York, will be featured on ABC's Shark Tank on November 11.
November 6, 2026
Trader Joe's Returns O&H Almond Kringle NationwideThe Wisconsin bakery's Almond Kringle is back on Trader Joe's shelves in a rotating limited-time offering.
November 5, 2026
Toufayan Bakeries Launches Simply Sourdough PitaThe new hearth-baked line uses natural sourdough fermentation and is rolling out at major retailers nationwide.
November 5, 2026
Markle's Fig Jam Arrives at As EverMeghan Markle's As Ever brand launches a Fig product as her cooking show With Love, Meghan loses a 2026 Daytime Emmy in the lifestyle category.
November 5, 2026
Man, 97, Dies at Own Halloween Birthday PartyA Los Angeles baker's TikTok tribute of the party has drawn millions of views after the man died shortly after guests sang to him.
November 4, 2026
Stellar Snacks Expands to 18,000 Retail DoorsThe pretzel maker plans to roughly double its retail footprint from 2025 levels by the end of 2026.
November 3, 2026
Baking Associations Formalize Strategic AffiliationThe American Bakers Association and Retail Bakers of America have formally affiliated while keeping their separate identities and governance.
More in Baking
Reporting here centers on regional baking trends, competition winners, industry supply shifts and new techniques gaining traction among home bakers. It reaches every region and institution involved in the production, sale and cultural practice of baking. Popularity in specific bread styles often follows seasonal shifts, while commercial interest is driven by ingredient costs and shifts in retail formats. New trends usually begin with small bakeries before reaching broader mass markets.