Sunshine Buns Launches Nationwide at Target
The Utah frozen bakery brand's individually wrapped cinnamon rolls are now available across the country at Target stores.
Updated on Nov. 2, 2026 in Baking
Sunshine Buns, a frozen bakery brand based in Utah, has launched nationwide at Target after closing a $7 million Series A funding round. The fully baked cinnamon rolls are individually wrapped and can be microwaved to a warm serving in 45 seconds.
Why it matters
The national launch marks a significant expansion for a brand that began with home-baked orders in Utah in 2022. The $7 million funding is intended to support increased production capacity and inventory as demand grows.
Each bun provides 8g of protein and can be heated in a microwave in 45 seconds, and the current lineup includes three flavours: Original with Cream Cheese Frosting, Cookies & Cream, and Strawberries & Cream.
The players
Sunshine Buns
Sunshine Buns is a US frozen bakery brand based in Utah that sells individually wrapped, fully baked cinnamon rolls.
Chrisi and Matt Hammer
Chrisi and Matt Hammer are co-founders of Sunshine Buns, which they launched alongside Kass and Brian Martin.
Kass and Brian Martin
Kass and Brian Martin are co-founders of Sunshine Buns who helped establish the brand from its home-baking origins in Utah.
The details
Sunshine Buns sells individually wrapped, fully baked frozen cinnamon rolls made with real pantry ingredients and real cream cheese frosting. The brand previously expanded into Southern California Costco warehouses and regional grocery retailers before its Target launch.
Timeline
2022: Business began with home-baked orders in Utah.
Earlier this year: The company introduced refreshed packaging.
Later this autumn: Planned entry into another major national grocery retailer.
Culture Shift
The national rollout follows the brand's earlier entry into Southern California Costco warehouses, extending its distribution from warehouse clubs into mainstream grocery retail. Its frozen, microwave-ready format reflects a growing consumer preference for convenient baked goods that do not require an oven.
Shoppers can now find the cinnamon rolls at Target stores nationwide, with a 45-second microwave heating time for a warm serving. Those who want the product before the next retailer launch can buy it at Target locations.
The takeaway
Frozen, fully baked options that heat in under a minute offer a practical alternative to oven baking for busy households. Checking the flavour lineup before shopping can help match the product to individual taste preferences.
What happens next
The company plans to enter another major national grocery retailer later this autumn.
Further reading
For more on home baking trends, explore the Baking section.
Source note: This article includes information reported by FoodBev Media.
