Markle's Fig Jam Arrives at As Ever

Meghan Markle's As Ever brand launches a Fig product as her cooking show With Love, Meghan loses a 2026 Daytime Emmy in the lifestyle category.

Updated on Nov. 5, 2026 in Baking

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Would you buy a celebrity-endorsed pantry product like Meghan Markle's Fig?

As Ever announced a new product called Fig, described as rich, jammy and naturally sweet with notes of honey, arriving tomorrow at AsEver.com. The launch was announced on the brand's Instagram page as its cooking show With Love, Meghan lost the 2026 Daytime Emmy for Outstanding Lifestyle Programme.

Why it matters

The announcement puts a new pantry product from Meghan Markle's brand in front of American home cooks and bakers just as her cooking show received industry recognition at the Daytime Emmys. The product launch extends the brand's presence beyond its television work.

The Fig product is described as rich, jammy and naturally sweet with notes of honey, and will be sold through AsEver.com starting tomorrow. Pricing and packaging details were not disclosed in the announcement.

The players

Meghan Markle

Meghan Markle is a former actress and the founder of the As Ever brand, and host of the cooking show With Love, Meghan.

As Ever

As Ever is the lifestyle brand founded by Meghan Markle that sells pantry goods and food products online.

The details

Meghan Markle announced the Fig product through a post on As Ever's official Instagram page, introducing it as the newest addition to the As Ever pantry. The same period saw With Love, Meghan nominated for the 2026 Daytime Emmy in Outstanding Lifestyle Programme, a category won by A Different Breed.

Tomorrow: Fig becomes available at AsEver.com
2026 Daytime Emmy Awards: With Love, Meghan loses the lifestyle programme category

Industry Dynamics

The Fig launch follows a wave of celebrity-led food brands expanding from cookbooks and cooking shows into branded pantry staples sold directly to consumers online. Brands in this space typically pair a television or media presence with direct-to-consumer e-commerce to build repeat purchases.

Home cooks who bake with fruit preserves can order Fig from AsEver.com starting tomorrow. Buyers should check the site for pricing and shipping details before ordering.

The takeaway

Bakers looking to add a naturally sweet, honey-noted fruit element to recipes may find a ready-made fig preserve useful for fillings, glazes and toast.