Vitamix Launches Ion Cordless Blender
The $150 Ion is the company's first portable blender, offering cordless operation with a USB-C rechargeable base.
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U.S. Vegetarian News
Coverage of vegetarian and plant-based eating in the United States focuses on dietary trends, consumer choices, market developments and the science behind meat alternatives. It spans the movement away from animal products and the shifts in nationwide eating habits.
Recent news
November 9, 2026
SNAX-Sational Expands Chiquita Plantain Chips ReachChiquita Plantain Chips are now sold at additional U.S. and Canadian retailers, including ShopRite, Food Lion, and 7-Eleven Canada.
November 7, 2026
Zevia Raises Sales Outlook After InvestmentThe beverage maker lifted its 2026 net sales forecast after GP Investments closed a $20 million equity investment.
November 5, 2026
Deep Brands Names Maria McManus SVP of MarketingThe newly created role oversees marketing and insights for Deep Indian Kitchen and Tem Toa, along with corporate marketing.
November 4, 2026
Starbucks Drops Impossible Breakfast SandwichThe plant-based sandwich is being phased out across U.S. stores in November 2026, leaving no advertised U.S. menu item with plant-based meat.
November 3, 2026
Compass Group to Source Only Gestation Crate Free PorkThe world's largest foodservice company plans to transition its U.S. pork supply by summer 2023 after years of delays.
November 3, 2026
Chicken Buyers Shift Toward Speed and AIA study presented at the 2024 Chicken Marketing Summit forecasts consumer priorities for fresh chicken through 2035.
November 3, 2026
Juicy Marbles Launches Granny's Roast Before ThanksgivingThe plant-based holiday main is now available on the brand's US webstore for $29.99.
October 30, 2026
Elon Musk Rejects Plant-Based Diet for BreakfastThe tech leader publicly defended his daily breakfast of steak and eggs on social media.
October 29, 2026
Beyond Meat Launches Beyond Steak Filet at SproutsThe plant-based steak alternative is now available at more than 500 Sprouts Farmers Market locations across the country.
October 29, 2026
ZOE Launches New Plant-Based Gut Health Snack BarThe new bars feature over 10 plant ingredients and were developed by nutrition scientists to improve dietary fibre intake.
More in Vegetarian
U.S. reporting spans plant-based product launches, industry market shifts, scientific studies on diet and the evolution of food availability in the market. It reaches every state and every dietary setting where meat alternatives are now available. Growing demand for meat alternatives consistently alters restaurant menus and grocery shelves across the nation. Public interest in health and environmental sustainability frequently drives these changes in the food landscape.