Juicy Marbles Launches Granny's Roast Before Thanksgiving
The plant-based holiday main is now available on the brand's US webstore for $29.99.
Updated on Nov. 3, 2026 in Vegetarian
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Would you serve a plant-based roast as your main Thanksgiving dish?
Juicy Marbles has released Granny's Roast on its US webstore ahead of Thanksgiving. The turkey-style roulade is rolled around a layer of herbs and weighs 600 g (21.2 oz), serving four.
Why it matters
Granny's Roast is the first poultry-style product the brand has made with its whole-cut texture, offering a plant-based option for holiday tables across the United States. The release extends the company's push beyond its marbled steak into holiday centerpiece mains.
Granny's Roast weighs 600 g (21.2 oz), costs $29.99, and serves four, roasting at 390°F for 25 to 30 minutes after a brush of oil. Each 150 g serving contains 28 g of protein, 10 g of fiber (36% of the daily value), and 24% of the daily value for iron.
The players
Juicy Marbles
Slovenian plant-based meat company that launched the first marbled plant-based steak in 2021 and has since expanded into whole-cut and poultry-style products.
Luka Sinček
Co-founder of Juicy Marbles who described the product's aim of delivering whole-cut realism, juiciness, and carvability for holiday meals.
The details
Granny's Roast comes pre-rolled, so no stuffing or basting is required before it goes into the oven. Co-founder Luka Sinček said the product responds to the lack of whole-cut realism, juiciness, and carvability in existing plant-based holiday mains.
Timeline
2021: Juicy Marbles launched the first marbled plant-based steak.
November 3, 2026: Granny's Roast release was reported ahead of Thanksgiving.
Season Trajectory
Granny's Roast extends the whole-cut texture approach Juicy Marbles introduced with its 2021 marbled steak into a poultry-style holiday main. The brand's expansion from steak to roast, ribs, and Kinda Cod shows a deliberate move to cover more of the traditional holiday table.
Readers planning a plant-based Thanksgiving can order Granny's Roast from the Juicy Marbles US webstore for $29.99 and feed four people with a 600 g roast. The pre-rolled format needs only a brush of oil and 25 to 30 minutes at 390°F, so no stuffing or basting is required.
The takeaway
For a plant-based holiday main with minimal prep, a pre-rolled roast needing only oil and oven time offers a practical alternative to traditional stuffed poultry. Checking the nutrition figures against your own dietary needs, such as the 28 g of protein per serving, can help you judge fit.
Further reading
For more on plant-based holiday cooking, explore the Vegetarian section.
Source note: This article includes information reported by vegconomist - the vegan business magazine.
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Would you serve a plant-based roast as your main Thanksgiving dish?
