Steak 'n Shake Launches Beef Tallow Frozen Fries

The restaurant chain is bringing its signature beef tallow fries and tots to retail freezer aisles nationwide.

Updated on Oct. 26, 2026 in Vegetarian

Bold vector editorial illustration of golden fries in a bowl and a jar of tallow, representing traditional food preparation.
Steak 'n Shake has expanded its retail presence, launching its signature beef tallow-fried potatoes and tots at grocery stores nationwide. AI Illustration. Upload story photo >

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Steak 'n Shake has released its signature crinkle-cut fries, thin and crispy fries, and tots made with 100% beef tallow at retail stores. The products are now available for purchase at Target, H-E-B, and Giant Food locations across the United States.

Why it matters

The company is aiming to provide consumers with cooking fats perceived as cleaner and nutritionally superior to conventional seed oils. This expansion follows the chain's commitment to eliminate seed oils from its ingredients by 2025.

The frozen fries and tots are prepared using 100% beef tallow, distinguishing them from standard potato products cooked in vegetable oils. Steak 'n Shake also offers a line of beef tallow-based skincare, including sunscreen rated at 30 SPF.

The players

Steak 'n Shake

An American restaurant chain founded in 1934 that specializes in steakburgers and hand-dipped milkshakes.

Michael Boes

The executive who leads the company's efforts regarding nutritional integrity and ingredient transparency.

The details

Steak 'n Shake has invested millions of dollars into marketing, branding, and in-store displays to support this transition into the retail freezer aisle. Michael Boes oversees these efforts, which also include selling jars of grass-fed and Wagyu beef tallow directly to consumers in the chain's restaurants.

Timeline

  1. 1934: Steak 'n Shake was founded in Normal, Illinois.

  2. 2025: The chain committed to becoming seed-oil-free.

  3. October 26, 2026: The products are reported as available in 1,800 Target stores.

Culture Shift

This move capitalizes on the growing consumer demand for clean-label ingredients and the broader rejection of seed oils in processed foods. The brand's expansion into frozen goods and skincare reflects a larger societal shift toward utilizing traditional animal-based fats.

Shoppers can now find these specific potato products in the freezer section at local Target, H-E-B, and Giant Food retailers. Consumers should check their local store inventory to confirm the availability of these beef tallow-based items in their area.

The takeaway

Consumers seeking alternatives to seed oils can now purchase these products directly at major national retailers. This expansion offers a convenient way for home cooks to integrate traditional cooking fats into their daily meals.

Further reading

For more information on dietary trends, visit the Vegetarian section.

Source note: This article includes information reported by Maxim.

Live Poll

Do you support the move to replace industrial seed oils with traditional beef tallow in foods?