Moonrise Bagels to Appear on Shark Tank
The stuffed bagel brand founded in Woodstock, New York, will be featured on ABC's Shark Tank on November 11.
Updated on Nov. 6, 2026 in Baking
Moonrise Bagels, a stuffed bagel brand created by Jeremy and Ali Chetkof Rhodes, will appear on ABC's Shark Tank at 10 pm on November 11, 2026. The founders announced the appearance on social media.
Why it matters
The appearance puts a brand that began in a home kitchen during the COVID-19 lockdown in front of a national television audience. A fourth location may open following the broadcast.
Moonrise Bagels currently operates three locations, with the original at 68 Tinker Street in Woodstock and the newest at 58th W 8th Street in New York City. The outcome of the appearance and any deal terms have not been disclosed.
The players
Shark Tank
Shark Tank is an ABC reality series in which entrepreneurs pitch business ideas to a panel of investors for funding.
Moonrise Bagels
Moonrise Bagels is a stuffed bagel brand founded in Woodstock, New York, that has grown to three locations.
The details
The brand traces its origin to leftover homemade pizza ingredients that were placed inside a bagel by founders Jeremy and Ali Chetkof Rhodes. They began baking during the COVID-19 lockdown in 2020 and opened their first storefront in Woodstock in 2021.
Timeline
2020: Founders begin baking the stuffed bagel in their kitchen during the COVID-19 lockdown.
2021: The first Moonrise Bagels storefront opens in Woodstock, New York.
November 11, 2026 at 10 pm: Moonrise Bagels appears on ABC's Shark Tank.
Culture Shift
Shark Tank has long served as a platform for small food brands to move from local storefronts to national recognition, and Moonrise Bagels follows that path after opening in Woodstock. The appearance reflects a broader pattern of pandemic-era home bakers turning kitchen experiments into physical businesses.
Viewers and bagel fans in New York and the Hudson Valley can follow the broadcast to see the brand's pitch. Residents near the Woodstock, Marist University, or Manhattan locations may find the brand's stores more visible after the episode airs.
The takeaway
Small food businesses that begin in home kitchens can reach national audiences through televised pitches, and readers following local bakeries may watch how this one develops. Tuning in to the episode is the most direct way to see the pitch firsthand.
What happens next
Moonrise Bagels will appear on Shark Tank at 10 pm on November 11, 2026, and a fourth location may open afterward.
Further reading
Explore more Baking stories to see how home bakers turn their recipes into businesses.
