Spirit Christmas Plans 44 Stores in 15 States
The holiday retailer, which shares a parent company with Spirit Halloween, is expanding its seasonal store footprint this year.
Updated on Nov. 1, 2026 in Retail
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Spirit Christmas plans to open 44 locations across 15 states this holiday season. Five stores opened October 17, and 39 more are scheduled to open in the first week of November.
Why it matters
The expansion extends a rapid growth pattern for the seasonal chain, which launched in 2024 with eight Northeast locations. For U.S. shoppers, it means more physical access to holiday decor and gifts as stores convert from Spirit Halloween locations.
Spirit Christmas grew from 30 stores in 12 states last year to a planned 44 locations in 15 states this season. Five stores opened October 17, and the company has not confirmed whether last year's Santa Claus photo offering will return.
The players
Spirit Christmas
A seasonal holiday retailer that positions itself as a one-stop destination for Christmas decor, inflatables, animatronics, and gifts.
Spirit Halloween
A seasonal Halloween retailer whose stores are being converted into Spirit Christmas locations and which shares a parent company with Spirit Christmas.
Spencer Spirit Holdings
The parent company that operates both the Spirit Halloween and Spirit Christmas seasonal store brands.
The details
Five Spirit Christmas stores held grand opening celebrations on October 17, with the first 50 customers at each receiving a surprise. The remaining stores are transitioning from Spirit Halloween locations and are scheduled to open in the first week of November, with dates available through the store locator on the Spirit Christmas website.
Timeline
2024: Spirit Christmas launched with eight Northeast locations.
2025: The chain nearly quadrupled its locations, opening 30 stores across 12 states.
October 17, 2026: Five stores held grand opening celebrations.
First week of November 2026: The remaining 39 stores are scheduled to open.
Market Landscape
Spirit Christmas extends the seasonal pop-up store model that its sister brand Spirit Halloween built under Spencer Spirit Holdings, applying the same temporary storefront strategy to the December holiday market. The expansion from eight to 44 planned locations in two years places it in direct competition for holiday decor spending with national retailers that already dominate that season.
Shoppers planning holiday purchases can check the Spirit Christmas website's store locator to find which of the 44 locations are opening near them and confirm dates. Because stores are converting from Spirit Halloween locations, product availability and store hours may vary during the transition period.
The takeaway
Seasonal store chains can expand quickly by reusing temporary retail spaces, which gives holiday shoppers more local access to specialty decor. Checking a retailer's official store locator before a trip can help confirm opening dates and inventory.
What happens next
The remaining 39 Spirit Christmas stores are scheduled to open in the first week of November 2026.
Further reading
Explore more Retail coverage to see how seasonal store chains are reshaping holiday shopping.
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