Toys "R" Us Plans 120 New Stores Nationwide
The retailer plans to open 120 standalone stores across the country by the holiday season, bringing its U.S. total to 160.
Updated on Nov. 1, 2026 in Retail
Live Poll
Do you plan to shop at a new Toys "R" Us store this holiday season?
Toys "R" Us plans to open 120 new standalone stores across the United States by the holiday season. The expansion would bring the number of its standalone U.S. stores to 160.
Why it matters
The planned openings mark a significant expansion for a retailer that shrank sharply after its 2017 bankruptcy forced nationwide store closures. Shoppers may gain more in-person access to toys and collectibles from major brands.
The company plans 120 new standalone stores, which would bring its U.S. total to 160 once complete. The opening dates have not been announced, and the New York locations remain unconfirmed.
The players
Toys "R" Us
A toy retailer that filed for bankruptcy in 2017 and is now expanding its standalone store footprint across the United States.
WHP Global
The parent company that owns and operates the Toys "R" Us brand.
The details
The new stores will carry an assortment of the season's hottest toys, collectibles, and gifts from major brands such as LEGO, Pokémon, Barbie, Hot Wheels, and NERF, along with K-pop Demon Hunters products. Toys "R" Us already operates shops inside Macy's stores nationwide, and WHP Global is its parent company.
Timeline
2017: Bankruptcy filing forced nationwide Toys "R" Us store closures.
November 1, 2026: The company confirmed plans to open 120 new stores.
By the 2026 holiday season: The new standalone stores are planned to open.
Market Landscape
The plan reverses the nationwide store closures that followed Toys "R" Us's 2017 bankruptcy filing. It positions the brand to compete for holiday toy sales by reestablishing a standalone retail presence.
Shoppers in areas receiving new stores may find more convenient access to popular toy brands for holiday shopping. Those in regions without a store should check opening announcements before planning gift purchases.
The takeaway
Holiday shoppers should watch for opening announcements, since the timing and locations of the 120 new stores have not yet been finalized. Planning early may help secure preferred gift selections.
Further reading
For more on the sector, explore Retail coverage across the United States.
Source note: This article includes information reported by WNBF News Radio 1290 AM & 92.1 FM.
Live Poll
Do you plan to shop at a new Toys "R" Us store this holiday season?
