Stellar Snacks Expands to 18,000 Retail Doors

The pretzel maker plans to roughly double its retail footprint from 2025 levels by the end of 2026.

Updated on Nov. 4, 2026 in Baking

Golden olive oil pretzel braids on a warm wooden board beside a dish of coarse sea salt, in soft window light. — Stellar Snacks is set to roughly double its retail footprint to about 18,000 U.S. doors by the end of 2026, from about 12,000 at the close of 2025. AI Illustration. Upload story photo >

Stellar Snacks launched Olive Oil Pretzel Braids in new flavors as part of a broader expansion. The company ended 2025 with approximately 12,000 retail doors and is on track to reach roughly 18,000 by the end of 2026.

Why it matters

The growth reflects expanded national retail placement for a small, independent pretzel brand across major grocery, mass, and club channels. Wider availability makes the brand's from-scratch, vegan, non-GMO, and kosher products accessible to a broader set of U.S. shoppers.

Stellar Snacks ended 2025 with approximately 12,000 retail doors and projects roughly 18,000 by the end of 2026, a 50% increase. The brand has no additional pricing or product-specification figures in the available extraction.

The players

Stellar Snacks

A women-owned pretzel manufacturer founded in 2019 that bakes its products from scratch and is one of only a handful of pretzel makers in the U.S.

Elisabeth Galvin

The founder of Stellar Snacks, who moved to the U.S. from France in the 1990s.

The details

Kroger, Albertsons/Safeway, and Publix added Stellar Snacks nationwide earlier in 2026, and a nationwide Target expansion and a new club-channel multipack followed in summer 2026. Every pretzel is baked from scratch daily using handpicked seasonings and sustainably harvested flours, and every variety is vegan, non-GMO, and kosher.

2019: Stellar Snacks is founded.
End of 2025: The company reaches approximately 12,000 retail doors.
Earlier in 2026: Kroger, Albertsons/Safeway, and Publix add Stellar Snacks nationwide.
Summer 2026: Nationwide Target expansion and club multipack launch.

Market Landscape

Stellar Snacks is one of only a handful of pretzel manufacturers in the U.S., so its nationwide retail gains put a small independent brand into a category dominated by a few large producers. Its status as the only women-owned pretzel manufacturer in the country further sets it apart in that concentrated market.

Shoppers at Kroger, Albertsons/Safeway, Publix, Target, and club retailers may find Stellar Snacks on shelves as distribution grows toward 18,000 doors by the end of 2026. The new club multipack gives households a larger-format option for purchase.

The takeaway

Expanding retail distribution can make a small brand's from-scratch, vegan, non-GMO, and kosher products easier to find across mainstream stores. Shoppers looking for these attributes can check the pretzel aisle at their usual grocery, mass, or club retailer.