Toufayan Bakeries Launches Simply Sourdough Pita

The new hearth-baked line uses natural sourdough fermentation and is rolling out at major retailers nationwide.

Updated on Nov. 5, 2026 in Baking

Golden round pita breads on a floured wooden peel in front of a glowing brick hearth oven. — Toufayan Bakeries launched its Simply Sourdough hearth-baked pita line this week, using natural fermentation and rolling out at major retailers nationwide. AI Illustration. Upload story photo >

Toufayan Bakeries has launched Simply Sourdough, a new line of hearth-baked pita breads made with natural sourdough fermentation. The products are rolling out at major retailers nationwide.

Why it matters

The launch reflects strong consumer interest in sourdough, with unit sales of sourdough bread up 30% over the past year. Consumers associate the sourdough style with ingredient simplicity and digestive health, according to Mintel survey data.

The Hearth Baked Pita comes in four-count, 14.1-ounce packs, the Mini Pita in six-count, pre-sliced, 14.8-ounce packs, and the Pita Bites in 20-count, 7.05-ounce packs. Pricing and specific retail partners were not disclosed.

The players

Toufayan Bakeries

A family-owned bakery whose roots trace back a century to a founder who built the business using sourdough starters.

The details

Simply Sourdough is made using natural sourdough fermentation, simple ingredients and traditional baking methods. The bread is hearth-baked and comes in three product formats: Hearth Baked Pita, Mini Pita and Pita Bites.

100 years ago: Toufayan's grandfather founded the business using sourdough starters.
November 5, 2026: The Simply Sourdough line launch was announced.

Culture Shift

The launch extends consumer interest in sourdough, which Mintel survey data ties to perceptions of ingredient simplicity and digestive health, into the pita category. Toufayan's move mirrors the broader shift toward traditional fermentation in packaged bread.

Shoppers looking for sourdough-style pita can find the Hearth Baked, Mini and Pita Bites formats at retailers as the line rolls out nationwide. Pack sizes vary, so comparing per-ounce pricing at checkout may help households budget.

The takeaway

Sourdough's growing popularity suggests that traditional fermentation methods can translate beyond loaves into everyday staples like pita. Readers seeking simpler ingredient lists may find the category worth watching as more brands adopt the approach.