Ghirardelli Launched New Crispy Cookie Line
The premium chocolate maker has released two new crispy cookie varieties available at major national retailers.
Updated on Oct. 13, 2026 in Desserts
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Ghirardelli Chocolate Co. has introduced a new line of crispy cookies featuring both classic chocolate chip and double chocolate flavors. The cookies are currently available for purchase at major retail chains.
Why it matters
The move marks a significant expansion for the established confectioner as it moves deeper into the premium snack aisle. This product launch offers consumers a new way to access the brand outside of traditional baking ingredients or seasonal gifts.
The new line consists of 6.3-ounce packages containing 10 cookies each, retailing at a suggested price of $8.95. Varieties include Classic Chocolate Chip and Double Chocolate, which incorporates dark chocolate chips and cocoa powder.
The players
Ghirardelli Chocolate Co.
This is a historic American manufacturer of premium chocolate products based in San Leandro, California.
Kroger
This is one of the largest supermarket chains in the United States operating a wide network of grocery stores.
Walmart
This is a multinational retail corporation that operates a massive chain of hypermarkets and grocery stores.
The details
The Classic Chocolate Chip variety features chocolate chips as the primary ingredient, while the Double Chocolate option blends dark chocolate chips with cocoa powder. Customers can currently find the products at Kroger and Walmart locations, or via direct online orders.
Timeline
October 2026: Product availability began at Kroger and Walmart locations.
January 2027: The cookie line will expand to additional retailers nationwide.
Culture Shift
This product launch follows the established legacy of the company's popular baking chocolate chips. It marks a strategic evolution for the brand as it shifts from providing ingredients for home bakers to delivering finished, ready-to-eat snacks for the retail market.
Shoppers can currently purchase these cookies at select Kroger and Walmart stores or through the company's website. Given the $8.95 price point, consumers should factor this premium cost into their regular grocery and snack budgets.
The takeaway
Ghirardelli is leveraging its reputation for quality chocolate to enter the competitive ready-to-eat cookie market. Consumers interested in these premium snacks should check availability at their local major retailers or consider ordering directly online.
What happens next
The company will roll out the cookie line to additional retailers across the United States beginning in January 2027.
Further reading
Learn more about the latest industry trends in the Desserts section.
More information
For more details on the product line, visit the Ghirardelli official online store.
Source note: This article includes information reported by Progressive Grocer.
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