Ghirardelli Has Launched New Packaged Cookie Line
The iconic chocolate brand expanded its baking portfolio with two new flavors available at select retailers.
Updated on Oct. 7, 2026 in Consumer Goods
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Ghirardelli has introduced a new line of packaged cookies in chocolate chip and double chocolate chip varieties. The products are currently available on the company website and are set to roll out to major retail stores this month.
Why it matters
The company is expanding its consumer goods presence as it seeks to maintain momentum following a record-breaking year. Ghirardelli achieved double-digit sales growth and topped $1 billion in revenue in 2025.
The firm surpassed $1 billion in revenue in 2025 following double-digit sales growth. This launch arrives as U.S. cookie sales are expected to slow by 1.2%, reaching a total valuation of nearly $19 billion in 2026.
The players
Ghirardelli
This is a historic American chocolate manufacturer founded in San Francisco that specializes in premium cocoa products and baking supplies.
Lindt & Sprüngli
This is a Swiss-based global confectionery company that serves as the parent organization for the Ghirardelli brand.
The details
The new cookie line complements the brand's existing catalog of brownie mixes and refrigerated doughs. These products are manufactured by the 174-year-old company, which is a subsidiary of Lindt & Sprüngli.
Timeline
Ghirardelli achieved double-digit sales growth in 2025.
Cookies debut at Kroger retail stores on Oct. 11, 2026.
Cookies launch at Walmart retail stores on Oct. 24, 2026.
The cookie line expands to additional retailers nationwide in January 2027.
Market Landscape
The company is positioning itself to capture market share within the competitive home baking segment. This move follows the 1.2% projected slowdown in U.S. cookie market sales for 2026, which forces manufacturers to differentiate their product offerings.
Customers can currently purchase the new cookie line through the company website before they reach physical store shelves. Shoppers at Kroger and Walmart will gain access to these products as the rollout progresses through October.
The takeaway
Consumers looking for premium baking options now have additional brand-name choices available for purchase. The company is leaning on its established reputation in the chocolate market to drive growth in the competitive snack sector.
Further reading
For more on industry trends, explore the Consumer Goods section.
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Do you trust established candy brands to maintain quality when expanding into new snack categories?
