Mars Snacking Launched Resealable Cracker Cans
The company has introduced new container formats for Cheez-It and Club crackers at retailers across the nation.
Updated on Oct. 12, 2026 in Consumer Goods
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Mars Snacking has released resealable cans for Cheez-It and Club cracker products. These new containers are now available at select retail locations across the United States.
Why it matters
The introduction of resealable packaging aims to provide consumers with more convenient storage options for popular snack brands. This shift reflects a broader focus on snack packaging innovation to maintain freshness and portability.
The new resealable cans for Cheez-It and Club varieties carry a suggested retail price of $2.69 per unit. These products are currently being distributed to select retail outlets nationwide.
The players
Mars Snacking
Mars Snacking is a global division of Mars, Incorporated that manages a diverse portfolio of snack brands and food products.
The details
The rollout includes Cheez-It Original Crackers, Cheez-It Grooves Minis Sharp White Cheddar Crackers, and Club Minis Original Crackers. These snack items are now packaged in resealable cans rather than traditional boxes to accommodate on-the-go consumption.
Timeline
October 12, 2026: The resealable cracker cans were announced for national retail rollout.
Market Landscape
This move follows a long-standing industry precedent established by the Pringles resealable canister, extending the trend of moving traditional shelf-stable crackers into portable, rigid containers. By adopting this format, Mars Snacking positions its brands to compete more directly in the on-the-go snack segment.
Shoppers can now look for these resealable cans at select national retailers for a suggested price of $2.69. The new packaging is designed to improve storage convenience compared to standard cardboard boxes.
The takeaway
These resealable cans provide a portable alternative for consumers who frequently store leftover snacks after opening. Customers should check local retailer availability to see if their specific store has integrated these new units into the shelf rotation.
Further reading
Find more developments in the snack industry on our Consumer Goods section.
Source note: This article includes information reported by Convenience Store News.
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