Strucchi Launches Italian Vermouth in New York City
The Italian brand brings its portfolio of vermouth products to the U.S. for the first time via a local partnership.
Updated on Oct. 21, 2026 in Cocktails
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Strucchi has officially entered the U.S. market, marking the brand’s first international expansion outside of Europe. The launch is currently limited to New York City, supported by an exclusive partnership with Brooklyn-based importer PM Spirits.
Why it matters
By launching in the U.S., the brand seeks to establish a presence within the influential American cocktail community. This move allows the company to showcase its regional Italian production methods to a new base of bartenders and consumers.
Strucchi offers four vermouth expressions in its initial U.S. collection, with a fifth, Bitter Bianco, planned for future release. All products are produced under the Vermouth di Torino Protected Geographical Indication.
The players
Strucchi
An Italian spirits producer specializing in vermouths made under the Vermouth di Torino Protected Geographical Indication.
PM Spirits
A Brooklyn-based importer and distributor that serves as the exclusive U.S. partner for the Strucchi brand.
Paolo Dalla Mora
The founder who established the Strucchi brand in 2024.
The details
Founded in 2024, the brand utilizes artemisia sourced from Piedmont and white wines from central and southern Italy to craft its spirits. The partnership with PM Spirits facilitates the introduction of these traditional Italian methods to the local New York City market.
Timeline
The Strucchi brand was founded in 2024.
Strucchi launched in the U.S. market in October 2026.
Culture Shift
The introduction of regional, GI-protected spirits reflects a growing consumer shift toward authentic, craft-focused ingredients in modern mixology. This trend prioritizes traceability and traditional production standards over mass-market, standardized alternatives.
New York City residents and cocktail enthusiasts can now source these Italian vermouths through local bars and retailers working with PM Spirits. This provides new options for home mixologists looking to incorporate authentic Piedmontese ingredients into their drinks.
The takeaway
The arrival of specialized international spirits offers local bartenders new tools to refine classic and contemporary cocktail recipes. Consumers should look for these products at specialty bottle shops that curate regional Italian imports.
Further reading
For more trends in craft spirits, visit New York City Cocktails.
Source note: This article includes information reported by The Spirits Business.
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