Italy Now Launched New Media Outlet in New York City
The platform aims to share positive stories about Italy while serving its diverse, global audience.
Updated on Oct. 14, 2026 in Italian Food
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The media outlet Italy Now has officially launched in New York City during a presentation at the Campari headquarters. Founders Sabina Castelfranco and Alina Trabattoni established the organization to highlight positive narratives about Italy for a global readership.
Why it matters
The platform seeks to strengthen ties with the millions of Americans of Italian descent and the high volume of annual travelers between the two nations. It has already gained recognition through its participation in the SPARK 2.0 incubator at King's College.
Italy Now currently publishes content in 10 different languages and maintains an active readership across 113 countries. The organization also highlighted that Davines, a company founded in 1983, has operated as a certified B Corp since 2016.
The players
Sabina Castelfranco
She is a co-founder of Italy Now who established the media outlet to focus on positive journalism.
Alina Trabattoni
She is a co-founder of the Italy Now media project.
Giuseppe Pastorelli
He serves as the Consul General and provided context on the size of the Italian-American community.
The details
The launch event in Manhattan featured a strategic partnership announcement with the newswire Askanews. The founders intend for this collaborative model to support their mission of promoting positive cultural exchange across their international network.
Timeline
The outlet presented at the Campari headquarters in New York during the week of October 14, 2026.
The beauty company Davines was originally founded in 1983.
Davines achieved B Corp certification in 2016.
Culture Shift
The selection of Italy Now for the SPARK 2.0 incubator at King's College highlights a broader trend of specialized media outlets utilizing academic and professional accelerators to scale. This signals a shift toward curated, mission-driven journalism positioning itself within global economic corridors.
New York City residents can expect increased coverage of Italian cultural topics and events as the outlet builds its presence in the Manhattan area. The partnership with Askanews may also influence the availability of niche Italian news and cultural reports accessible to local readers.
The takeaway
Italy Now demonstrates the growing importance of targeted digital media in connecting global diaspora communities with their cultural roots. Readers interested in international media trends can observe how these organizations leverage institutional partnerships to reach diverse language groups.
Further reading
Learn more about local cultural connections in the Italian Food section.
Source note: This article includes information reported by La Voce di New York.
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