Seventy One Gin Releases Eau De Minuit
The limited-edition gin arrives in New York City with a premium price tag of $275 per bottle.
Updated on Oct. 15, 2026 in Cocktails
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Seventy One Gin has launched its new Eau De Minuit expression, a spirit aged for 71 nights in three different types of oak barrels. The gin is now available for purchase in New York City through exclusive retail channels.
Why it matters
This release reflects an effort to elevate the gin category by employing a complex barrel-aging process typically reserved for premium spirits. By using a specialized blend of Pyrenean black oak, Vosges French oak, and American oak, the producers aim to create a more refined and rounded flavor profile.
Eau De Minuit retails for $275 per bottle and is exclusively available at Collezione New York and the brand's website. The spirit underwent a 71-night barrel-aging process after a five-year development period.
The players
Mert Alas
He is a co-founder of Seventy One Gin who established the brand in 2021.
Tasso Ferreira
He is a co-founder of Seventy One Gin who helped launch the brand in 2021.
Collezione New York
This establishment serves as an exclusive retail partner for the distribution of the new gin.
The details
The gin is crafted by distilling individual botanicals separately before blending them to ensure flavor precision. During the aging period, the barrels are rotated to maximize the interaction between the liquid and the wood, providing structure to the final product.
Timeline
2021: Seventy One Gin was founded by Mert Alas and Tasso Ferreira.
October 15, 2026: Eau De Minuit is released in the U.S. market.
Culture Shift
The introduction of Eau De Minuit tracks with a broader shift toward ultra-premium gin, mirroring the aging sophistication seen in high-end whiskies. This positions the brand against traditional distillers by emphasizing scarcity and extended production timelines.
Shoppers in New York City can secure a bottle through the exclusive retailer, Collezione New York, rather than seeking it at standard liquor stores. The significant price premium requires buyers to consider this as a specialized luxury purchase rather than a daily household staple.
The takeaway
The high cost of this gin is attributed to a rigorous, five-year development cycle and a unique aging process in diverse oak barrels. Consumers should note that the limited availability at specific retailers is designed to maintain the brands exclusive market positioning.
Further reading
Explore more unique spirits and seasonal trends in our Cocktails section.
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