This section covers marketing in the United States — brand strategy, consumer behavior research, campaign execution and the controversies and regulatory issues that arise from how companies reach and persuade audiences. Reporting takes in both the practice and the business of marketing.
Scammers are using convincing ads and lookalike sites that borrow brand credibility before requesting banking information.
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November 6, 2026
Gen Z Demands Brand Honesty in New SurveyA Statista report finds 93 percent of Gen Z consumers in the United States consider it important for brands to be honest.
November 5, 2026
Onion CEO Eyes Bowl Game BidThe Onion's chief executive described satire's role in politics at a Miami panel while the company pursues a legal fight over Infowars.
October 31, 2026
Weichert Realtors Webb & Associates Wins Buzzy AwardThe brokerage earns national recognition for its marketing and community work in 2026.
October 30, 2026
Influencers Often Accept Undisclosed Political PaymentsA recent test reveals significant interest among U.S. creators in posting undisclosed sponsored political content.
October 30, 2026
Google Launches New Business Tools for GeminiThe updated platform now allows companies to integrate brand assets and financial data directly into AI workflows.
October 29, 2026
Google Adds Verbose Logging to Tag ManagerThe platform now integrates Google tag logs directly into the Tag Assistant interface.
October 28, 2026
USPTO Exceeds Trademark Goals in Fiscal Year 2026The agency reached key efficiency milestones despite a notable rise in total trademark application volume.
October 27, 2026
TikTok Users Trust Doctor Influencers Without VerificationA 2023 study finds that young viewers equate medical attire with professional authenticity.
October 27, 2026
Mozilla Revives Classic Internet Memes for Ad CampaignThe new marketing push highlights privacy features by featuring iconic web stars.
October 27, 2026
Liquid I.V. Names Jenny Danzi Marketing ChiefThe Unilever-owned hydration brand appoints a new executive to lead its creative and consumer strategy.
Viral campaign breakdowns and the strategy behind them, brand repositioning and the circumstances that prompted it, influencer marketing disclosure enforcement, effectiveness research on different channels and formats, and the consumer backlash events that turn a marketing decision into a news story are the recurring subjects here. New York and Los Angeles anchor the U.S. marketing and advertising industry, and agency, brand and platform decisions originating in those cities drive most of the national coverage. Influencer and creator economy marketing has become the most rapidly evolving sub-subject in this coverage area, as the platforms, compensation models and regulatory oversight governing it have all changed substantially in a short period. Privacy regulation and the deprecation of third-party tracking have forced changes in digital marketing practice that generate ongoing coverage of how brands are adapting their measurement and targeting approaches.
