Casper and Walmart Launch Holiday Marketing Campaigns

The mattress company and retail giant are rolling out new holiday-themed advertisements to boost brand awareness.

Updated on Oct. 27, 2026 in Marketing

Bold flat-color editorial illustration of a gift-wrapped shipping box emerging from a geometric archway, representing holiday retail strategy. — Casper and Walmart have initiated new holiday marketing campaigns, utilizing film partnerships and celebrity cameos to bolster brand engagement among seasonal shoppers. AI Illustration. Upload story photo >

Live Poll

Do movie-themed holiday marketing campaigns make you more likely to purchase items from those brands?

Casper has partnered with Paramount for an upcoming film, while Walmart debuted a holiday commercial featuring Walton Goggins. Both companies are implementing new strategies to capture consumer attention during the busy shopping season.

Why it matters

Brands are leveraging cultural partnerships and star-studded commercials to increase consideration among holiday shoppers. These efforts highlight the push to provide convenience and deals to customers while boosting visibility.

The new Walmart holiday commercial has a 90-second runtime. Casper is currently promoting its campaign with a specific gift offer.

The players

Walton Goggins

He is an American actor serving as a spokesman for the retail corporation in their new holiday advertisement.

Stephanie Beatriz

She is an actress who appears alongside other celebrities in the latest holiday commercial.

Casper

This company is a mattress and sleep products retailer focusing on digital marketing and cultural partnerships.

Walmart

This is a multinational retail corporation that provides a wide range of goods and services to shoppers.

The details

Casper is running a campaign called The more you snooze, the less you Scrooge, which includes a sweepstakes and a New York activation. Walmart released a commercial titled Walmart: A Who Knew? Carol, which features cameos from various Muppets.

November 2026 for the Casper activation in New York.

Market Landscape

These campaigns follow the established pattern of major retailers and brands intensifying their media presence during the final quarter of the year. This strategy shifts market share by capitalizing on high seasonal demand for both household goods and entertainment tie-ins.

Shoppers may encounter new promotional gift offers when purchasing sleep products. Retail customers can expect to see increased holiday-themed content across digital and social media platforms throughout the season.

The takeaway

Companies continue to integrate film partnerships and celebrity appearances to stand out during competitive shopping periods. Consumers should watch for limited-time offers and promotional gifts that accompany these holiday campaign launches.