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Liquid I.V. Names Jenny Danzi Marketing Chief

The Unilever-owned hydration brand appoints a new executive to lead its creative and consumer strategy.

Updated on Oct. 27, 2026 in Marketing

Macro view of a laboratory glass beaker containing water and mineral crystals, emphasizing a scientific and clinical brand aesthetic.
Liquid I.V. has appointed former Poppi executive Jenny Danzi as chief marketing officer to lead creative strategy for the Unilever-owned hydration brand. AI Illustration. Upload story photo >

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Liquid I.V. has officially hired Jenny Danzi as its new chief marketing officer. She takes over the role following the departure of Stacey Andrade-Wells in August 2026.

Why it matters

The appointment aims to help the company differentiate itself within the competitive functional drinks category. Danzi is tasked with uniting the brand’s science-backed foundation with culture-driven marketing efforts.

The global functional drinks market is currently valued at $178.9 billion. Projections indicate this sector will grow to reach a total value of $315.9 billion by 2033.

The players

Jenny Danzi

She is the new chief marketing officer of Liquid I.V. and a veteran of the beverage industry with prior leadership experience at Poppi and PepsiCo.

Liquid I.V.

Owned by Unilever, this company specializes in functional drink products and has recently focused on high-profile partnerships and media spots.

Stacey Andrade-Wells

She served as the former chief marketing officer for Liquid I.V. before departing the company in August 2026 to join Bobbie.

Unilever

This multinational consumer goods company maintains ownership of the Liquid I.V. brand.

The details

Jenny Danzi joins the team after previously serving as the chief marketing officer at Poppi and holding various leadership roles at PepsiCo. She will now oversee the creative, consumer, and marketing teams at the Unilever-owned brand.

Timeline

  1. February 2026: Liquid I.V. aired a Super Bowl commercial.

  2. May 2026: The brand collaborated with the music group Flo.

  3. August 2026: Former CMO Stacey Andrade-Wells left the company.

  4. October 2026: Liquid I.V. partnered with McLaren Racing.

Market Landscape

This executive change follows a pattern set by the rapid expansion of the functional drinks segment market forecast. The company is positioning its leadership to capture more share as the industry moves toward significant valuation milestones.

Consumers can expect the brand to continue its aggressive culture-driven advertising campaigns and high-profile partnerships. These strategic changes are designed to keep the product prominent during the brand's continued expansion in the functional beverage aisle.

The takeaway

The appointment of a new marketing lead with experience in both startups and major corporations signals a shift toward more integrated brand strategies. Customers should anticipate a more cohesive effort to merge clinical product benefits with popular lifestyle branding.

Further reading

For more industry news, visit the Marketing section.

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Do you trust that high-budget marketing campaigns from major drink brands provide real product value?