Just Ice Tea Launches 120mg Caffeine Cold Brew
The Awaken line offers caffeine content equal to two espresso shots, sold at Whole Foods beginning November 13, 2026.
Updated on Nov. 11, 2026 in Tea
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Do you plan to switch from energy drinks or coffee to tea for a boost?
Just Ice Tea has launched Awaken, a line of cold brew teas containing 120 milligrams of caffeine per serving. The teas are made with organic yerba mate and green and white tea leaves and come in three flavors.
Why it matters
The launch targets consumers seeking a high-caffeine alternative to traditional energy drinks and sugary coffee beverages. Demand for functional drinks that deliver a boost without the jitters associated with coffee or energy drinks is driving the category.
Each Awaken tea contains 120 milligrams of caffeine, roughly two espresso shots, and is sold in Strawberry Spark, Tropical Takeoff and Honeydew Lime Lift flavors. The source does not disclose retail pricing or unit sales for the line.
The players
Just Ice Tea
A beverage brand launched in 2022 by Honest Tea founders Seth Goldman and Barry Nalebuff, which has expanded into functional caffeinated tea products.
The details
Awaken is a cold brew tea blended with organic yerba mate and green and white tea leaves. Just Ice Tea, launched in 2022 by Honest Tea founders Seth Goldman and Barry Nalebuff, is positioning the line within a growing field of caffeinated tea products.
Timeline
2022: Just Ice Tea launched by Honest Tea founders Seth Goldman and Barry Nalebuff.
November 13, 2026: Awaken teas become available at Whole Foods stores.
Travel Outlook
Awaken's 120-milligram caffeine level sits below Celsius' Alani Nu at 200 milligrams, placing the tea line between traditional coffee and high-caffeine energy drinks. Its tea-based formulation positions it as a lower-jitter option in a market where functional beverages are competing on caffeine dose and ingredient profile.
Awaken teas will be sold at Whole Foods stores beginning November 13, 2026, giving shoppers a retail option for high-caffeine cold brew tea. Readers seeking a stronger alternative to coffee can compare the 120-milligram caffeine level against their current beverage habits.
The takeaway
Caffeine content varies widely across beverages, so checking milligram counts helps match a drink to your intake goals. Awaken's 120 milligrams is useful to weigh against coffee and energy drinks before buying.
Further reading
Explore more on the Tea category for context on how caffeinated tea products are evolving alongside energy drinks.
Live Poll
Do you plan to switch from energy drinks or coffee to tea for a boost?
