Jetty Launches Hydration Drink on Major Shelves

Founded by Poppi's creators, the everyday hydration brand is now sold at Whole Foods, Target and Amazon.

Updated on Nov. 9, 2026 in Consumer Goods

Jetty Launches Hydration Drink on Major Shelves

Live Poll

Would you buy an electrolyte drink for everyday hydration?

Allison and Stephen Ellsworth launched Jetty, a hydration and electrolyte beverage company, with products now appearing on Whole Foods, Target and Amazon shelves. The launch comes after the couple founded Poppi, which PepsiCo acquired for $1.95 billion in 2025.

Why it matters

Jetty enters a hydration category whose dollar sales rose 20% to $2.6 billion over the preceding 52 weeks, a market dominated by Gatorade with about 60% of U.S. sports drink share. The brand targets everyday consumers seeking modest hydration rather than athletes.

Hydration category dollar sales rose 20% to $2.6 billion over the preceding 52 weeks, while traditional sports drink sales fell 9.1% from 2022 to 2026. Jetty launches with 100 milligrams of sodium, 310 milligrams of potassium and 100 milligrams of magnesium per serving, but its sales performance has not yet been reported.

The players

Allison Ellsworth

Co-founder of Poppi and Jetty, who began using a GLP-1 medication that can reduce thirst and make hydration more important.

Stephen Ellsworth

Co-founder of Poppi and Jetty, who launched Jetty alongside his wife after the Poppi sale to PepsiCo.

PepsiCo

Global food and beverage company that acquired Poppi for $1.95 billion in 2025.

The details

Jetty will distribute through both ready-to-drink bottles and powder electrolyte packets, launching with five flavors. Each serving contains 3 grams of fiber and 6 grams of sugar, and the company uses no artificial sweeteners or dyes.

2025: PepsiCo acquires Poppi, the brand founded by Allison and Stephen Ellsworth, for $1.95 billion.
Monday: Jetty products begin appearing on shelves at Whole Foods, Target and Amazon.

Market Landscape

The founders' earlier sale of Poppi to PepsiCo for $1.95 billion in 2025 sets a precedent for large beverage companies buying into fast-growing functional drink brands. Jetty now competes in a hydration category growing faster than traditional sports drinks, which have declined 9.1% since 2022.

Shoppers can now find Jetty's ready-to-drink bottles and electrolyte packets at Whole Foods, Target and Amazon, offering an alternative to traditional sports drinks for everyday hydration. The product's lower sugar content of 6 grams per serving and absence of artificial sweeteners or dyes may matter to buyers comparing options.

The takeaway

Consumers choosing hydration products may compare sodium, potassium and sugar content across options rather than relying on sports drink marketing. Jetty's electrolyte packets offer a portable format for those who want modest hydration without the sweetened profile of traditional sports drinks.