Oats Overnight Launches Oon Iced Protein Coffee
The ready-to-mix iced coffee is now sold at Target stores nationwide and on Target.com.
Updated on Nov. 9, 2026 in Coffee
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Oats Overnight has launched Oon Iced Protein Coffee at participating Target stores nationwide and on Target.com. Each single-serve pack contains 10 grams of protein and 100 milligrams of caffeine.
Why it matters
The launch brings a protein-fortified, caffeinated iced coffee into a large national retail network, giving shoppers a ready-to-mix option available in stores and online. The product was refined through multiple rounds of subscriber feedback before reaching shelves.
Each stick pack contains 10 grams of protein and 100 milligrams of caffeine, made from medium-roast 100% Arabica beans from Colombia and sweetened with real cane sugar. A 10-count box carries a $19.99 suggested retail price, or $2.19 per individual pack.
The players
Oats Overnight
Oats Overnight is the company that developed and launched Oon Iced Protein Coffee, a ready-to-mix protein coffee product.
Target
Target is a large national retailer that is carrying Oon Iced Protein Coffee in its stores and on its website.
The details
Oon comes in five flavors: Mocha, Salted Caramel, Brown Sugar Cinnamon, Toasted Marshmallow, and Peppermint Mocha, with no artificial sweeteners or flavors. Consumers prepare it by pouring one pack into eight ounces of cold water and stirring or shaking.
Timeline
Select Target locations will offer in-store sampling in November 2026.
Additional in-store sampling at select Target locations is scheduled for January 2027.
Culture Shift
The launch reflects the growing popularity of functional coffee products that add protein to a daily caffeine habit, a format that has spread from specialty cafes into mass retail. Oon's stick-pack format places that trend directly on the grocery and big-box shelf.
Shoppers can pick up Oon at participating Target stores or order it online, at $2.19 per pack or $19.99 for a 10-count box. Mixing one pack with eight ounces of cold water makes a ready-to-drink iced coffee without brewing equipment.
The takeaway
Readers who want more protein and caffeine in a quick morning drink can now find a mix-and-stir option at Target without a coffee machine. Checking the box price against single-pack pricing can help shoppers decide which size fits their budget.
What happens next
Select Target locations will host in-store sampling of Oon in November 2026, with further sampling scheduled for January 2027.
Further reading
Explore more on Coffee for background on the growing market for caffeinated and functional coffee drinks.
More information
Find details on the product at the Oon Iced Protein Coffee product information page.
Source note: This article includes information reported by Mass Market Retailers.
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Would you buy protein-enhanced iced coffee for your daily routine?
