Alison Roman's Pasta Sauce Expands to 30 States

The sauce brand, started in fall 2025, is now stocked in more than 100 stores after its relaunch as Roman's and entry into wholesale through Faire.

Updated on Nov. 4, 2026 in Italian Food

Screen-print poster illustration of a single glass jar of deep red tomato sauce on a bare wooden shelf beside dried pasta, evoking a pantry staple. — Alison Roman's three-sauce pantry brand, first sold at a small Bloomville, New York grocery in fall 2025, is now stocked in more than 100 stores across 30 states after its relaunch as Roman's. AI Illustration. Upload story photo >

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Alison Roman began selling three pasta sauces under the label A Very Good Tomato Sauce in fall 2025, initially at First Bloom, a small grocery in Bloomville, New York. The pantry brand was relaunched as Roman's last month and now appears in more than 100 stores across 30 states.

Why it matters

The expansion shows how a product that began in a single small grocery can reach national retail shelves and wholesale buyers through independent-retailer marketplaces. It also reflects growing demand among home cooks who want a quality sauce without making one from scratch.

The sauce is stocked in more than 100 stores across 30 states, and Roman's sales on Faire began last month. The extraction does not provide the sauce's retail price or sales volume.

The players

Alison Roman

Alison Roman is a cookbook author and food personality whose recipes inspired the brand name.

Faire

Faire is a wholesale e-commerce platform used by hundreds of thousands of independent retailers.

The details

The brand expanded into wholesale by listing its products on Faire, a wholesale e-commerce platform used by hundreds of thousands of independent retailers. Roman's is one of Faire's bigger launches in terms of sheer breadth, and the sauce is positioned for home cooks short on time.

Fall 2025: Roman begins selling three pasta sauces under A Very Good Tomato Sauce.
Last month: The pantry brand is relaunched as Roman's and Faire wholesale sales begin.

Industry Dynamics

Roman's listing on Faire follows the platform's push to bring food brands into independent retail, a channel Faire reports growing 49 percent year over year. The move places a personality-driven pantry label alongside the wholesale catalog Faire is building toward an $850 million annualized revenue run rate this year.

Home cooks can find the sauce in more than 100 stores across 30 states and through independent retailers that stock it via Faire. The extraction does not give specific retail prices, so shoppers will need to check local stores for cost.

The takeaway

A small local shelf can become a national product when wholesale marketplaces give independent retailers access to new brands. Shoppers looking for quick homemade-style sauce now have more places to find it.