Guinness Steak Cuts to Launch Two New Flavors in 2027

The brand is expanding its line of stout-marinated steak snacks with new pastrami and spicy varieties.

Updated on Oct. 30, 2026 in Barbecue

Screen-print poster illustration of a strip of steak and a glass of dark stout, representing new gourmet snack flavors. — Guinness Steak Cuts will expand its snack portfolio in 2027 with the addition of New York-style pastrami and spicy blend flavor options. AI Illustration. Upload story photo >

Live Poll

Do you typically try new snack flavors when they first hit the market?

Guinness Steak Cuts is set to expand its snack lineup with the addition of two new flavors, NY-Style Pastrami and Spicy Blend, arriving in Q1 2027. These products continue the brand's tradition of using whole-muscle steak marinated in Guinness stout.

Why it matters

This expansion broadens the range of flavor profiles for the brand, catering to consumers looking for both traditional deli-inspired seasonings and heat-focused options. The move marks a significant update to their existing variety of Original, Coffee, and Chocolate options.

The new NY-Style Pastrami flavor features steak seasoned with black pepper and coriander, while the Spicy Blend utilizes cayenne, scorpion pepper, and cinnamon. These join the existing Original, Coffee, and Chocolate flavor varieties.

The players

Guinness Steak Cuts

This food brand produces a line of snacks featuring whole-muscle steak marinated in Guinness stout.

The details

The snacks consist of premium whole-muscle steak that is marinated in Guinness stout to infuse the flavor. The new NY-Style Pastrami variety specifically draws inspiration from classic New York deli traditions.

Guinness Steak Cuts will release the new flavors during the first quarter of 2027.

Culture Shift

This move mirrors the ongoing expansion of the meat snack category as producers diversify their offerings to move beyond traditional flavor profiles. It highlights a shift in consumer expectations toward premium, complex seasonings in the shelf-stable snack market.

Consumers can expect to find the new pastrami and spicy steak snacks on store shelves starting in the first quarter of 2027. These additions provide new pantry-friendly options for those who enjoy the combination of stout-infused meat and bold, deli-style seasonings.

The takeaway

The addition of pastrami and spicy flavors offers a more diverse range of options for fans of meat-based snacks. Readers may look forward to these new varieties hitting shelves in early 2027 to try the updated marination profiles.