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General Mills Launches Epic Meat Stick Line

The company is releasing a new variety of high-protein snacks across retail and online storefronts.

Updated on Oct. 30, 2026 in Consumer Goods

A close-up shot of several seasoned meat sticks arranged on a wooden board with peppercorns and fresh herbs.
General Mills has launched a new line of high-protein meat sticks, targeting growing consumer demand for convenient, portable, snack-focused protein options. AI Illustration. Upload story photo >

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General Mills has officially launched its new line of Epic meat sticks, offering consumers a protein-focused snack option. The products are now available for purchase through Amazon and at Sprouts Farmers Market locations.

Why it matters

The company aims to capitalize on consumer demand for convenient, high-protein snacks by transitioning popular flavor profiles into a portable meat-stick format.

The new Epic snack sticks provide up to 10 grams of protein per serving. Each individual stick contains between 90 and 112 calories depending on the specific flavor variety.

The players

General Mills

General Mills is a multinational manufacturer and marketer of branded consumer foods headquartered in Minneapolis.

Amazon

Amazon is a global technology company that operates one of the largest e-commerce retail platforms in the world.

Sprouts Farmers Market

Sprouts Farmers Market is a specialty retailer that focuses on natural and organic food products across the United States.

The details

The lineup includes four distinct varieties: original beef, wagyu beef, rotisserie chicken, and hot honey chicken. General Mills is managing the distribution of these items through both digital channels and brick-and-mortar retail partners.

Timeline

  1. The Epic meat sticks line officially launched on October 30, 2026.

  2. An expanded product rollout is expected to take place in 2027.

Market Landscape

This product expansion reflects the broader industry trend of pivoting toward convenient, high-protein snacks as identified by consumer market research. General Mills is utilizing this launch to strengthen its competitive position against other legacy brands operating in the portable protein space.

Shoppers can now find these new snack varieties at local Sprouts Farmers Market stores or order them through Amazon. These options offer a quick, protein-rich snack alternative for those looking to manage their daily caloric intake.

The takeaway

Consumers seeking high-protein snacks should check individual package labels to verify exact caloric and protein content, as values vary by flavor. This launch highlights the continued growth of the meat-based snack market as brands innovate to provide healthier, on-the-go options.

What happens next

An expanded rollout of the product line is scheduled for 2027.

Further reading

For more information on the latest retail trends, visit the Consumer Goods section.

Source note: This article includes information reported by FoodBusinessNews.

Live Poll

Would you try a new meat stick snack brand for your daily protein intake?