Jumex Launches Collectible Día de Muertos Bottles
The juice brand is introducing seasonal aluminum bottles featuring Catrina art across national retailers.
Updated on Oct. 29, 2026 in Mexican Food
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Jumex has released a new line of collectible bottles adorned with traditional Catrina artwork to celebrate Día de Muertos. The seasonal collection is now available at major grocery retailers like Walmart.
Why it matters
The festive packaging is designed to drive impulse purchases and enhance the visual appeal of retail endcap displays. This marketing strategy leverages the holiday to boost brand visibility during the fall season.
The collectible bottles are priced at $1.58 each and utilize a resealable aluminum format. Flavors available in the new packaging include Mango, Guava, Strawberry Banana, and Coco Pineapple.
The players
Jumex
Jumex is a large Mexican juice brand known for its wide variety of fruit nectars and beverages.
Telemundo
Telemundo is a major American Spanish-language broadcast television network.
Walmart
Walmart is a multinational retail corporation that operates a chain of hypermarkets and grocery stores.
The details
The bottles feature distinct artistic designs depicting Catrinas, a cultural symbol associated with the holiday. To support the release, the company has initiated a marketing push that includes a digital campaign and national broadcast television spots.
Timeline
October 12, 2026: The national broadcast television campaign began.
November 2, 2026: The national broadcast television campaign is scheduled to end.
Culture Shift
This release capitalizes on the growing cultural recognition of Día de Muertos in the U.S. retail space. It aligns with a broader industry move toward utilizing seasonal nostalgia and limited-edition designs to engage diverse consumer demographics.
Shoppers can find these limited-edition bottles at local grocery stores including Walmart while supplies last. The resealable aluminum design offers a durable option for those looking to incorporate the seasonal packaging into their daily routines.
The takeaway
Limited-edition packaging is a common tool brands use to freshen their presence on store shelves. Consumers interested in these collectibles should look for them during the holiday window before the seasonal inventory concludes.
Further reading
Discover more seasonal traditions and products in our Mexican Food section.
Source note: This article includes information reported by Beverage Industry.
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