Simply Beverages Releases Seasonal Apple Juice Packaging

The 52-ounce bottles now feature a new sweater-inspired design to celebrate the holiday season.

Updated on Oct. 27, 2026 in Consumer Goods

Bold vector editorial illustration of a glass juice bottle with a cable-knit sweater pattern, evoking seasonal winter holiday design. — Simply Beverages has launched limited-edition holiday packaging for its Simply Apple juice, featuring a new seasonal, sweater-inspired design for its 52-ounce bottles. AI Illustration. Upload story photo >

Live Poll

Do you typically buy food or drink products specifically because they have seasonal holiday packaging?

Simply Beverages has introduced limited-edition winter packaging for its Simply Apple juice. The seasonal refresh is rolling out across the United States as part of the company's effort to capture the spirit of the upcoming holidays.

Why it matters

Seasonal product updates are a common strategy used by brands to drive consumer engagement and visibility during peak shopping periods. This design change aims to align the product with holiday themes while maintaining its existing formulation.

The 52-ounce bottles contain 100% apple juice that is not from concentrate and features no added sweeteners. Each 8-fluid-ounce serving of the product provides 110 calories.

The players

Simply Beverages

This brand is a producer of refrigerated juices and juice drinks that operates its corporate office out of Atlanta.

The details

The new packaging features a sweater-inspired aesthetic intended to evoke holiday themes for shoppers. The juice itself remains unchanged, offering 100% apple juice without added sweeteners or concentrate.

October 27, 2026: The limited-edition winter packaging begins arriving at retailers nationwide.

Market Landscape

This release follows the documented trend of beverage companies using seasonal packaging refreshes to increase shelf appeal during the winter months. Such efforts help brands strengthen their market position against competitors by fostering emotional connections with holiday-focused consumers.

Shoppers can now find the sweater-themed bottles at participating retailers across the country while supplies last. The price and nutritional content of the juice remain consistent with previous 52-ounce offerings.

The takeaway

Limited-edition packaging is a seasonal marketing tool that does not change the core product experience. Consumers looking for specific holiday themes should prioritize these items early, as they are only available while supplies last.