Bragg Releases Sparkling Apple Cider Vinegar Drink

The new beverage line aims to make consuming vinegar easier for Americans by masking its traditional taste.

Updated on Oct. 20, 2026 in Organic Food

Screen-print poster illustration depicting glass bottles and tropical fruit silhouettes, representing a new sparkling apple cider vinegar beverage line. — Bragg is introducing a line of sparkling apple cider vinegar beverages nationwide, blending vinegar with fruit juices to improve palatability for American consumers. AI Illustration. Upload story photo >

Live Poll

Would you try a new functional beverage to incorporate health ingredients into your daily routine?

Bragg is launching its Tropical Zing Sparkling Apple Cider Vinegar beverage across the United States. The drink is designed to offer the benefits of vinegar without the strong flavor that many consumers typically avoid.

Why it matters

Nearly one in three Americans currently avoid consuming apple cider vinegar due to its polarizing taste. This product aims to bridge that gap by blending the vinegar with fruit juices to create a more palatable experience.

Each 12-ounce can contains 40 calories and 0 grams of added sugar. The product retails for $2.49 per can or $8.99 for a 4-pack.

The players

Bragg

Bragg is a food company known for its health-focused products, particularly its iconic apple cider vinegar line.

The details

The beverage comes in four flavors including strawberry watermelon, mango pineapple, citrus ginger, and dragon fruit berry. It avoids using stevia or monk fruit sweeteners, relying instead on real fruit juices.

The beverage becomes available for consumer purchase in late October 2026.

Culture Shift

The introduction of this product reflects a wider consumer pivot toward functional beverages that prioritize wellness without sacrificing convenience. It capitalizes on the trend of reformulating traditional health staples to meet contemporary flavor expectations.

Consumers can purchase the new drinks starting in late October through various e-commerce retailers. The pricing is set at $2.49 for a single can or $8.99 for a 4-pack, providing an accessible entry point for those interested in adding vinegar to their routine.

The takeaway

This launch illustrates how brands are successfully innovating to help consumers incorporate traditional health ingredients into their daily routines. By masking the sharp taste of vinegar with fruit flavors, the product provides a convenient alternative for those who previously found the ingredient off-putting.