Pop-Tarts and Liquid Death Launch Orange Pastry

The limited-edition snack arrives in stores this November alongside a custom alarm clock giveaway.

Updated on Oct. 27, 2026 in Contests

Screen-print poster illustration of a frosted toaster pastry and a sliced orange, evoking a vintage, stylized design aesthetic. — Pop-Tarts and Liquid Death have partnered to release a limited-edition 'Squeezed to Death' orange toaster pastry available this November across the United States. AI Illustration. Upload story photo >

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Pop-Tarts and Liquid Death have announced a new collaborative toaster pastry, Pop-Tarts Liquid Death Squeezed to Death Frosted Orange. The citrus-filled snack features an orange-colored crust and will be available to consumers across the United States in November.

Why it matters

The collaboration continues a trend of cross-category brand partnerships designed to create buzz through unexpected product combinations. Fans can participate in a social media sweepstakes to win a custom alarm clock, further engaging their respective customer bases.

The new pastry features a citrus jam filling inside an orange-colored crust with matching sprinkles. Retail pricing is set at $4.69 for a 12-count box and $4.97 for a 16-count box.

The players

Pop-Tarts

Pop-Tarts is a brand of toaster pastries manufactured by the Kellogg Company.

Liquid Death

Liquid Death is a beverage company known for selling water and tea in tallboy cans with punk-rock aesthetic branding.

The details

The product arrives in black box packaging inspired by the design of Liquid Death's Squeezed to Death sparkling water. To win the Bad Morning Alarm Clock, residents of the United States aged 18 or older must tag a friend on Instagram or TikTok using the required hashtag.

The new pastry product was officially announced on October 27, 2026.
The sweepstakes entry period begins on October 28, 2026, at 10 a.m. ET.
The sweepstakes entry period concludes on October 30, 2026, at 5 p.m. ET.
Retail availability for the new pastry is scheduled for November 2026.

Culture Shift

This release follows the documented trend of cross-category food and beverage brand collaborations by leveraging the distinct brand identities of two disparate companies to drive market engagement. Such partnerships capitalize on consumer interest in novelty and limited-time social media moments.

Consumers looking to try the limited-edition pastry should look for the black box packaging at major retailers starting in November. Those wishing to enter the alarm clock sweepstakes must ensure they have active Instagram or TikTok accounts ready by the October 28 launch.

The takeaway

Limited-edition food collaborations often require quick action due to their transient nature and reliance on social media entry windows. Interested shoppers should monitor retailer stock and social feeds in early November to secure the product before supplies are exhausted.