HoneyBaked and Johnsonville Launch Holiday Campaigns

The food brands are debuting new advertising initiatives to reach consumers during the busy holiday season.

Updated on Oct. 20, 2026 in Healthy Food

Bold vector editorial illustration of a holiday ham and sausages on a rustic table, representing festive consumer marketing campaigns. — The HoneyBaked Ham Co. and Johnsonville have debuted new holiday marketing campaigns to engage consumers through traditional seasonal themes. AI Illustration. Upload story photo >

Live Poll

Do you prefer when brands use political themes or influencer-driven content in their holiday advertising?

The HoneyBaked Ham Co. and Johnsonville have launched holiday marketing campaigns aimed at engaging customers with new media strategies. The initiatives range from celebrity-fronted television spots to interactive streaming content on Amazon.

Why it matters

Brands are deploying these holiday campaigns to connect with families through tradition and provide relief from the political advertising landscape. The companies seek to modernize their outreach to a new generation of shoppers.

HoneyBaked Ham maintains 400 stores nationwide, while Johnsonville is capping its total donation to Hunger Free America at $50,000. Consumers will receive $1 in donations for every hour of eligible content viewed.

The players

Kylie Kelce

Kylie Kelce is a prominent public figure appearing in the new holiday advertising campaign for The HoneyBaked Ham Co.

Jason Kelce

Jason Kelce is a widely recognized personality featured alongside Kylie Kelce in the latest HoneyBaked Ham holiday television spots.

The HoneyBaked Ham Co.

The HoneyBaked Ham Co. is a national retail chain that operates 400 store locations across the United States.

Johnsonville

Johnsonville is a food manufacturer currently leveraging interactive streaming and Amazon advertising for its holiday outreach.

Hunger Free America

Hunger Free America is a national non-profit organization slated to receive donations tied to viewer engagement with holiday content.

The details

HoneyBaked Ham is utilizing Kylie Kelce and Jason Kelce across linear TV, radio, and social media to highlight family traditions. Johnsonville is partnering with Amazon to offer shoppable recipes and a free dinner promotion to 1,000 families.

November 2, 2026: The Johnsonville free dinner giveaway occurs.

Culture Shift

These campaigns capitalize on the documented trend where 2 out of 3 U.S. adults find political advertising overwhelming during election seasons. Brands are increasingly pivoting toward lifestyle-focused content to capture attention when traditional political messaging creates consumer fatigue.

Consumers can participate in the Johnsonville dinner giveaway or engage with sponsored content to trigger donations for Hunger Free America. These campaigns shift the typical grocery shopping experience by providing direct promotional incentives and interactive digital recipes.

The takeaway

Companies are increasingly using interactive digital experiences to keep their products top-of-mind during the holidays. Readers should monitor their streaming platforms for shoppable features that may offer direct savings on holiday meal ingredients.