Boomtown Appoints 2027 Insiders Advisory Council
The regional media collective has selected 11 agency professionals to lead its 2027 advocacy and outreach programme.
Updated on Oct. 25, 2026 in Advertising
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Boomtown has named 11 media industry professionals to its 2027 Insiders Advisory Council to represent regional Australia. The group aims to amplify the voice of regional audiences within major media agencies.
Why it matters
The programme is designed to shift industry perceptions by sharing the value of regional audiences and ensuring regional media maintains a stronger presence in agency conversations.
The 2027 council consists of 11 members, with nine coming from media agencies and two from media companies. Each member brings between three and six years of professional media experience to the collective.
The players
Boomtown
This is a media collective that represents the interests of 10 million people living in regional Australia.
Nathan Patrick
He has served as the chairman of Boomtown since August 2026 and participated in the selection panel.
The details
Members of the cohort were selected by a five-person panel following an application process that began in September 2026. The appointees hail from organisations including Zenith, OMD, Nunn Media, EssenceMediacom, PMG, Initiative, PHD, ACM, and LocalEyes.
Timeline
August 2026: Nathan Patrick became Boomtown chairman.
September 2026: Applications opened for the council intake.
October 2026: Boomtown named the 11 members to the 2027 council.
2027: Council members are scheduled to attend a Masterclass and the Cairns Crocodiles.
Market Landscape
The creation of this advisory council follows the broader shift in agency focus toward regional media audiences in the Australian market. This initiative positions the collective to better compete for media spend by embedding agency professionals directly into their advocacy framework.
For media agency clients and partners, this programme aims to improve the quality of regional media planning and strategic outreach. Professionals in the sector may see increased engagement and educational opportunities through the upcoming 2027 Masterclass series.
The takeaway
By formalising a council of agency professionals, the collective creates a dedicated bridge between regional media and national media buying agencies. This approach provides a clear path for agencies to deepen their understanding of regional market dynamics.
What happens next
Appointed council members will participate in a Boomtown Masterclass and have the opportunity to attend the Cairns Crocodiles event throughout 2027.
Further reading
For more on how industry leaders are engaging with regional markets, visit the Advertising section.
Live Poll
Should media companies prioritize regional audiences when planning their advertising investments?
