Neon Treehouse Appoints New Digital Media Managers
The agency has hired Katherine So and Wendy Pham to bolster its performance marketing capabilities across Australia.
Updated on Oct. 26, 2026 in People
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Neon Treehouse has expanded its team by hiring Katherine So and Wendy Pham as Digital Media Managers. These strategic appointments are designed to enhance the agency's performance marketing expertise and client objective alignment.
Why it matters
By recruiting talent from major global agencies, Neon Treehouse aims to integrate advanced technical media knowledge with a deeper understanding of client objectives. This move is part of a broader push to develop internal performance marketing capabilities.
The agency recruited Katherine So, who served five years at OMD, and Wendy Pham, who spent nearly two years at Wavemaker. These two new managers will support operations across the Melbourne and Adelaide offices.
The players
Katherine So
A new Digital Media Manager at the Melbourne office who previously managed digital media activity for Apple in the Asia-Pacific region.
Wendy Pham
A new Digital Media Manager joining the Adelaide office with nearly two years of prior experience at the agency Wavemaker.
Camila Rahde
The Digital Media Director at Neon Treehouse who oversees the strategic direction of the agency's media department.
Neon Treehouse
An Australian agency that provides performance marketing services and digital media management to its clients.
The details
Katherine So joins the Melbourne team after previous experience working on Apple digital media activity in the Asia-Pacific region. Wendy Pham, currently based in Adelaide, will support performance marketing efforts before transitioning to the Melbourne office.
Timeline
The hiring announcement was published on 26 October 2026.
Wendy Pham is scheduled to move to the Melbourne office in early 2027.
Market Landscape
These appointments follow the broader industry trend of agencies internalising technical performance marketing expertise to better serve client objectives. This strategy positions Neon Treehouse to compete more effectively for complex digital media accounts against established agency networks.
Clients of Neon Treehouse can expect an increased focus on technical performance marketing and enhanced expertise regarding their specific media objectives. This expansion aims to provide more robust digital media management services for current and prospective account holders.
The takeaway
Agencies continue to prioritise hiring experienced talent from major global firms to rapidly scale their internal capabilities. Readers interested in digital media career paths should note that previous experience with large-scale regional campaigns remains a highly sought-after credential.
What happens next
Wendy Pham is scheduled to complete her transition from the Adelaide office to the Melbourne office in early 2027.
Further reading
For more on industry personnel changes, visit the People section.
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