Hone Appoints Circul8 as Creative Marketing Partner
The social enterprise aims to expand job opportunities for Australians living with disability.
Updated on Oct. 20, 2026 in Jobs — General
Live Poll
Do you prioritize social impact when choosing which businesses or services to support?
Social enterprise Hone has selected the independent B Corp agency Circul8 to serve as its new creative and marketing partner. This collaboration aims to bolster Hone's brand presence and highlight the social impact of its services.
Why it matters
Hone seeks to increase its customer base and attract partners who prioritise social responsibility in their purchasing decisions. This strategic growth is intended to generate more employment opportunities for people with disability.
Hone has spent more than 50 years providing employment opportunities to people with disability across its diverse business portfolio.
The players
Hone
Hone is an Australian social enterprise that has operated for over 50 years to provide employment opportunities for people with disability.
Circul8
Circul8 is an independent B Corp creative agency known for delivering integrated marketing and branding strategies.
The details
Circul8 will manage integrated marketing and creative support for the organisation, including digital, design, content, and social media campaigns. The agency is tasked with helping both businesses and consumers better understand the societal impact of their spending choices through the Hone portfolio.
Timeline
20 October 2026: The partnership between Hone and Circul8 was officially announced.
Market Landscape
This partnership follows the broader trend of social procurement in the Australian corporate sector, where businesses consciously align their supply chains with community-focused enterprises. By engaging a specialist agency, Hone is positioning its diverse services to compete more effectively for conscious consumer spending.
Customers can expect to see more targeted communications from Hone regarding their services and the social benefits of choosing their products. This shift aims to make it easier for consumers to identify how their purchases contribute to employment programmes for people with disability.
The takeaway
Businesses looking to increase their social impact can learn from Hone's move to integrate mission-driven messaging into their core marketing strategy. Consumers are increasingly using their purchasing power as a tool to support inclusive employment practices in Australia.
Further reading
For more on industry employment shifts, visit Jobs — General.
Source note: This article includes information reported by Campaign Brief.
Live Poll
Do you prioritize social impact when choosing which businesses or services to support?
