Noisy Beast Launched New Campaign for eeger

The agency introduced the An Un-Automated Career campaign to promote careers within the tourism and travel sectors.

Updated on Oct. 14, 2026 in Job Search

Bold vector illustration featuring a traveler's suitcase filled with service-oriented tools, representing a human-centric career campaign in the travel sector. — Accommodation Australia has partnered with agency Noisy Beast to launch a national campaign highlighting the importance of human-centric skills in hospitality. AI Illustration. Upload story photo >

Live Poll

Do you believe marketing campaigns focused on human skills successfully change your perception of a career?

In September 2026, Accommodation Australia appointed the agency Noisy Beast to lead marketing efforts for its government-funded eeger platform. The agency subsequently launched a new national campaign titled An Un-Automated Career.

Why it matters

The campaign aims to shift perceptions regarding roles in Australia's tourism and hospitality industries. It emphasizes human-centric skills like empathy and connection to attract workers to the sector.

The eeger platform is managed by Accommodation Australia and receives funding from the Australian Government. The campaign is executed through an integrated agency model encompassing PR, digital, and media services.

The players

Accommodation Australia

This is the industry body that manages the eeger platform and oversees the national recruitment strategy.

Noisy Beast

This marketing agency provides strategy, creative, digital, and media services for corporate clients.

eeger

This is an Australian Government-funded platform designed to connect job seekers with career opportunities.

The details

Noisy Beast developed the tagline People-Powered Careers to highlight the essential nature of human interaction in the workplace. The promotional materials are currently being displayed on social channels and physical signage in key markets like Sydney.

Out-of-home marketing activity for the campaign began in September 2026.

Market Landscape

This campaign follows a pattern set by the Australian tourism and hospitality labour shortage by attempting to rebrand service-sector roles as skilled, long-term career paths. By leveraging the eeger platform, Accommodation Australia is positioning its recruitment efforts against broader industry-wide challenges in workforce retention.

Job seekers in the tourism and hospitality sectors will see increased visibility for roles on digital screens and social media channels. The messaging encourages individuals to consider these industries by highlighting the interpersonal value of the work.

The takeaway

The campaign demonstrates a shift toward marketing human-centric skills rather than transactional duties in the service industry. Readers considering a career change should evaluate how their empathy and communication strengths translate to hospitality roles.