DatVietVAC Sells Out Tinh Ha Say Hi Concert Series
The entertainment company continues its expansion with sold-out shows across Vietnam and upcoming dates in Las Vegas.
Updated on Oct. 20, 2026 in Casino
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DatVietVAC has successfully sold out its initial Tinh Hà Say Hi concert series, with tickets for the first performance vanishing in just 45 minutes. The company is now scaling its live event operations globally following strong domestic financial results in early 2026.
Why it matters
The rapid sell-out of concert tickets reflects DatVietVAC's successful strategy of monetizing intellectual property from its popular television programs. This focus on live experiences serves as a key pillar for the company's post-IPO growth objectives throughout the remainder of 2026.
The company's Live Experiences segment generated VNĐ151 billion in revenue during the first half of 2026, while music distribution agreements for Tinh Hà Say Hi and The Masked Singer Season 3 secured over US$1 million in fees.
The players
DatVietVAC
This is a media and entertainment conglomerate focused on program production, intellectual property management, and live concert operations.
The details
By utilizing a licensing model that pairs fixed fees with revenue sharing, DatVietVAC is effectively spreading production costs across multiple events. The strategy has proven lucrative, with the March 2026 concert in Gia Lai Province alone contributing VNĐ54 billion to the company's event revenue.
Timeline
March 2026: Concert held in Gia Lai Province.
September 8, 2026: General ticket sales for the concert series opened.
October 17-18, 2026: First concerts held in HCM City.
November 14-15, 2026: Concerts held in Hà Nội.
November 28-29, 2026: Concerts scheduled in Las Vegas.
Industry Dynamics
This concert series aligns with a broader industry trend where media firms leverage television intellectual property to capture value in the live events market. By staging multiple shows under a single brand, companies can efficiently scale production and maximize their commercial footprint.
Fans seeking to attend the remaining Tinh Hà Say Hi performances must act quickly given the rapid sell-out rates seen in earlier domestic markets. Those planning to attend the Las Vegas shows should monitor official channels, as the expansion represents the company's first major foray into the U.S. concert market.
The takeaway
DatVietVAC is proving that converting television viewers into live event attendees is a viable engine for scaling global media operations. Readers should watch how the company manages the logistical transition from regional venues to international stages in upcoming months.
What happens next
The company is scheduled to hold additional performances in Hà Nội on November 15 and is set to host international concerts in Las Vegas on November 28 and 29.
Further reading
Learn more about the business of entertainment in our Casino section.
Source note: This article includes information reported by Vietnamnews.
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