FutureBrand Australia Appointed New Partners
The firm has promoted Christina Kokkinakis and Victoria Berry to partners within its Australian business operations.
Updated on Oct. 15, 2026 in People
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FutureBrand Australia has elevated long-standing executives Christina Kokkinakis and Victoria Berry to partners. This strategic move formalises their leadership roles as the firm continues its management evolution.
Why it matters
The appointments align with FutureBrand's long-term growth strategy following its transition to an independent Australian operation. This leadership change integrates the executives directly into the business growth and future direction of the company.
The firm, which has operated independently in Australia since 2020, maintains its growth trajectory through this leadership integration. Victoria Berry brings 18 years of career experience to the role, while Christina Kokkinakis contributes 8 years of tenure to the firm.
The players
Christina Kokkinakis
She has served as the General Manager of FutureBrand in Australia since July 2021 and has been with the firm since March 2018.
Victoria Berry
She has been the Head of Strategy at FutureBrand Australia since July 2021 and joined the organisation in September 2008.
FutureBrand
It is a global brand transformation company that has maintained an independent Australian presence since 2020.
The details
The partnership appointments formalise the existing leadership of Kokkinakis, who has served as General Manager since July 2021, and Berry, who has held the Head of Strategy position since July 2021. The firm operates with a focus on its Australian market, maintaining offices in Sydney and Melbourne.
Timeline
FutureBrand opened in 1999.
Victoria Berry joined the firm in September 2008.
The Australian branch began operating independently in 2020.
Kokkinakis and Berry assumed their leadership roles in July 2021.
FutureBrand Australia earned B Corp certification in 2023.
Market Landscape
These appointments follow the company's 2023 achievement of B Corp certification, reflecting a shift towards socially conscious management standards within the branding sector. By formalising these senior roles, the firm positions itself to better compete for talent and clients in a tightening Australian agency market.
Clients and partners of FutureBrand Australia can expect continued service continuity from the existing leadership team. The elevation of these partners signals a commitment to the firm's current operational strategy and client-focused project delivery.
The takeaway
Leadership transitions in professional services often signal a pivot toward internal stability and long-term succession planning. Businesses can maintain culture and growth momentum by formalising the roles of long-tenured executives within their partnership models.
Further reading
For more on industry leadership changes, visit the Australia People section.
Source note: This article includes information reported by Mumbrella.
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