Bettina Brown Resigned as News Corp Marketing Director
The longtime marketing executive will depart the media company at the end of 2026 after a fifteen-year tenure.
Updated on Oct. 14, 2026 in Advertising
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Bettina Brown has announced her resignation as the director of marketing for News Corp in Australia. She plans to conclude her nearly fifteen-year career at the company at the end of 2026.
Why it matters
The departure marks a significant leadership change for News Corp as it begins an internal and external recruitment process to find a successor for the marketing role. Brown leaves behind a legacy of major brand initiatives that defined the company's national presence.
Bettina Brown served at News Corp for nearly 15 years, a tenure that followed a seven-year stint as the general manager of marketing at David Jones. She oversaw major initiatives including The Australian 60th anniversary brand platform.
The players
Bettina Brown
She is the outgoing director of marketing at News Corp who previously worked as the general manager of marketing at David Jones.
News Corp
This is a global media and publishing company with extensive operations across Australia.
The details
During her time at News Corp, Brown spearheaded the We're For You 2026 campaign and led the brand platform for the 60th anniversary of The Australian in 2024. The company has officially commenced a search for her replacement to maintain the momentum of its marketing operations.
Timeline
2018: The company launched its first united national brand push.
2024: Brown led The Australian 60th anniversary brand platform.
2026: Brown spearheaded the We're For You 2026 campaign.
End of 2026: Brown will finish her employment at News Corp.
2027: Brown will share her next professional move.
Market Landscape
This move signals a transition phase for News Corp as it seeks new leadership to continue the consolidation of national brand platforms in the Australian media sector. The search for a new director reflects a broader industry trend of adapting marketing strategies to maintain audience engagement in a digital-first environment.
Customers and readers should not expect immediate changes to their brand experience or subscription access following this resignation. The company is currently focused on internal transitions to ensure that marketing initiatives like the We're For You campaign remain unaffected.
The takeaway
Brown's departure closes a significant chapter for News Corp's marketing department following fifteen years of service. Readers can watch for updates in 2027 when she announces her next career move outside of the organisation.
Further reading
For more on industry leadership changes, visit the Advertising section.
Source note: This article includes information reported by Mumbrella.
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