Lakeside Software Appoints Mark Benson EMEA Channel Director
The company recruits the veteran executive to lead its regional partner expansion efforts ahead of a 2027 program refresh.
Updated on Oct. 30, 2026 in Remote Work
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Lakeside Software has named industry veteran Mark Benson as its new channel director for the EMEA region. Benson will collaborate with global partner director David Whiting to broaden the company's partner ecosystem.
Why it matters
Lakeside Software is shifting its strategy to engage a wider variety of partners beyond traditional global systems integrators. This expansion includes increased investment in partners who build specialized service offerings around the SysTrack platform.
Lakeside Software aims to broaden its reach beyond existing global systems integrators and service providers. The company is currently directing new investment toward partners developing tailored propositions for the SysTrack digital employee experience platform.
The players
Mark Benson
He is the newly appointed channel director for EMEA at Lakeside Software who previously served as head of modern datacentre alliances for Arrow ECS.
Lakeside Software
This technology company produces the digital employee experience platform SysTrack to provide IT visibility and automated resolutions.
David Whiting
He serves as the global partner director at Lakeside Software and will work closely with the new regional leadership.
The details
Benson joins the company following a career that includes serving as head of modern datacentre alliances for Arrow ECS and chief technology officer at Logicalis UK. His background also includes leadership positions at firms such as Nexthink, 1E, and Liquidware.
Timeline
Lakeside Software will roll out a revamped partner program and portal in early 2027.
The new channel partner program is scheduled to launch early next year.
Market Landscape
This move signals a broader transition toward specialized digital employee experience platforms within the enterprise IT sector. Lakeside Software is positioning itself to capture more market share by diversifying its partner network to compete against established infrastructure service providers.
For IT service providers and partner firms, this change may lead to new collaboration opportunities and updated support tools starting early next year. Clients utilizing the SysTrack platform should expect enhanced service availability as the company expands its support network.
The takeaway
The appointment of a seasoned channel leader highlights the increasing importance of third-party ecosystems in the digital experience sector. Organizations looking to optimize their IT environments should monitor upcoming partner program updates for potential shifts in service support and platform capabilities.
Further reading
Learn more about evolving industry trends in our Remote Work section.
Source note: This article includes information reported by ITProUK.
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