Golf Saudi Partners With Malbon for GCC Launch
The exclusive deal brings Los Angeles-based Malbon golf and lifestyle fashion to six Gulf Cooperation Council countries.
Updated on Nov. 3, 2026 in Golf
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Golf Saudi has partnered with Malbon to bring the Los Angeles-based golf and lifestyle brand to the Gulf Cooperation Council region, covering six countries including the UAE and Saudi Arabia. Malbon will expand its presence in Saudi Arabia through BeDoWin, Golf Saudi's flagship store.
Why it matters
The partnership aims to make golf clothing and lifestyle products more accessible to a wider audience in the region. It combines sportswear with streetwear and lifestyle fashion in a market where premium golf retail is still developing.
The deal covers six GCC countries and plans three standalone Malbon stores, though no sales or revenue figures were disclosed. Specific store locations, launch dates and the online shopping platform timeline remain unannounced.
The players
Golf Saudi
Golf Saudi is the Saudi golf organization and retailer that operates the BeDoWin flagship store and drives golf development in the kingdom.
Malbon
Malbon is a Los Angeles-based golf and lifestyle brand known for mixing sportswear with streetwear and lifestyle fashion.
Noah Alireza
Noah Alireza is the chief executive of Golf Saudi, overseeing the organization's retail and partnership strategy.
The details
Golf Saudi, led by CEO Noah Alireza, has signed an exclusive deal with Malbon, a brand co-founded by Erica Malbon and Stephen Malbon. BeDoWin, described as Saudi Arabia's first premium golf high-street retailer, will serve as the main channel for Malbon's expansion in the kingdom.
Timeline
November 3, 2026: Partnership announced.
Coming months: Details on new stores, launch dates and the online platform expected.
Market Landscape
The partnership extends Saudi Arabia's developing premium golf retail sector from a single flagship into a six-country regional footprint. It positions Golf Saudi as a channel for international golf lifestyle brands seeking entry into the Gulf market.
Golf shoppers across the six GCC countries may eventually find Malbon apparel in local stores and online, though no launch dates have been set. Until then, fans in the region can continue to purchase golf clothing through existing retailers.
The takeaway
Regional golf retail is expanding beyond traditional clubhouse shops into dedicated premium stores and online platforms. Readers following golf fashion should watch for the announced store locations and launch dates in the coming months.
What happens next
Further details about new Malbon stores, launch dates and the dedicated online shopping platform for the six GCC countries are expected in the coming months.
Further reading
For more on the sport's commercial side, browse our Golf coverage.
Source note: This article includes information reported by Golf Digest Middle East.
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