Richmond Auctions Sells 1955 La Femme for $120,000

A 1955 Dodge La Femme sold with no reserve in late October, more than doubling the previous auction record for the model.

Updated on Nov. 3, 2026 in Buying/Selling

Richmond Auctions Sells 1955 La Femme for $120,000

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Richmond Auctions sold a 1955 Dodge La Femme for $120,000 with no reserve in late October. The price more than doubled the previous La Femme auction record of $51,000, set in October 2015.

Why it matters

The result signals strong collector demand for the niche La Femme, which was built for female drivers and has rarely appeared at auction. The sale establishes a new benchmark for the model's market value.

The car has 55,372 miles (89,113 km) on the odometer and sold for more than double the $51,000 record set in 2015. Estimates suggest fewer than 2,500 La Femmes were produced across two model years.

The players

Richmond Auctions

Richmond Auctions is the auction house that conducted the sale of the 1955 Dodge La Femme.

The details

The car is finished in pink-over-white paint with color-keyed upholstery. The La Femme debuted for the 1955 model year on the full-size Royal Lancer platform and was discontinued after 1956 due to poor sales.

October 2015: A beautifully preserved La Femme sold for $51,000, the prior record.
1954: Chrysler rolled out two concept cars for female drivers.
1955 model year: The La Femme debuted.
1956: Dodge dropped some accessories and changed the exterior color combination.
Late October 2026: The 1955 La Femme sold for $120,000 at Richmond Auctions.

Market Landscape

The sale extends the 2015 auction benchmark, when a $51,000 La Femme set the record, and a low-mileage example sold for $29,700 that same period. The jump reflects growing collector interest in Chrysler-era novelty models built for a niche market.

Collectors seeking a La Femme should expect prices to be well above earlier benchmarks following this sale. Buyers and sellers weighing older novelty models can use this result as a new reference point for valuation.

The takeaway

Records for niche collectible cars can reset quickly when a rare example reaches auction with no reserve. Owners of similar models should check recent sales before pricing or buying.