DECORTÉ Liposome Line Debuts at 400 Ulta Stores
The Japanese prestige skincare brand's Liposome collection is now sold in 400 Ulta Beauty locations across the country.
Updated on Nov. 3, 2026 in Beauty
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DECORTÉ launched its Liposome skincare collection in 400 Ulta Beauty stores nationwide on November 2, 2026, after previously selling the line on the Ulta website. The brand's Liposome Advanced Repair Serum will expand to 1,200 Ulta stores beginning in February 2027.
Why it matters
The expansion moves a Japanese prestige skincare line from online-only availability into mass in-store retail in the United States. For U.S. shoppers, it means easier access to a product the brand describes as Japan's top-selling serum.
DECORTÉ's Liposome line expands from 400 Ulta stores at launch to 1,200 locations in February 2027, a threefold increase in footprint. Sales results for the in-store rollout have not been disclosed, and the full product lineup entering stores beyond the serum is unspecified.
The players
DECORTÉ
DECORTÉ is a Japanese prestige beauty brand whose Liposome line uses multi-layered liposome delivery technology in its signature serum.
Ulta Beauty
Ulta Beauty is a large U.S. beauty and cosmetics retailer that is hosting DECORTÉ's in-store rollout across its store network.
The details
The Liposome Advanced Repair Serum uses Multi-Layered Bio-Liposome Technology, releasing hydration and key ingredients layer by layer over time. DECORTÉ first introduced the brand through Ulta Beauty Marketplace before the November in-store launch.
Timeline
November 2, 2026: DECORTÉ Liposome collection launches in 400 Ulta stores nationwide.
February 2027: Liposome Advanced Repair Serum expands to 1,200 Ulta stores.
Culture Shift
The move reflects the broader rise of Japanese beauty brands in the U.S., a segment the market projection expects to grow from USD 40.41 billion in 2026 to USD 60.21 billion by 2034. Over 40 of every 100 retail outlets now stock J-Beauty brands, signaling that such products are shifting from specialty imports into everyday shopping aisles.
Shoppers in the U.S. can now buy DECORTÉ's Liposome line in person at 400 Ulta stores, rather than only online. As the rollout reaches 1,200 stores in February 2027, the serum becomes available at many more neighborhood locations.
The takeaway
Shoppers curious about the serum can check whether their local Ulta carries the Liposome line now or wait until the February 2027 expansion. Comparing ingredient lists and layered-release claims against their own skin needs can help them decide whether the product fits their routine.
What happens next
Liposome Advanced Repair Serum expands to 1,200 Ulta stores in February 2027.
Further reading
Explore more in Beauty for other product launches and retail rollouts.
Source note: This article includes information reported by Global Cosmetic Industry.
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