Cinemark to Host Dallas Cowboys Game in Plano
The multiplex will screen the Cowboys versus Seahawks game on December 7 with special guest appearances.
Updated on Oct. 30, 2026 in Casino
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Cinemark is bringing the December 7 Dallas Cowboys versus Seattle Seahawks game to its West Plano dine-in theater. The event will feature a tailgate party, merchandise, and appearances by team figures.
Why it matters
The event serves as a pilot program for Cinemark to test the viability of live, in-market NFL screenings in a multiplex setting. This strategy aims to leverage the theater chain's digital projection and surround sound capabilities for live sports.
Tickets for the event go on sale for $30 for XD screen access. The promotion also includes exclusive commemorative cups featuring 6 distinct Cowboys players.
The players
Cinemark
This major motion picture exhibition company operates theaters across the United States and Latin America.
Dallas Cowboys
This professional American football team competes in the National Football League and is based in the Dallas-Fort Worth metroplex.
Darren Woodson
He is a former professional football player who spent his entire career as a safety for the Dallas Cowboys.
Rowdy the Mascot
This costumed character serves as the official mascot for the Dallas Cowboys organization.
Dallas Cowboys Cheerleaders
This professional dance and cheer squad performs at all home games for the Dallas Cowboys.
The details
Guests at the Plano multiplex can attend a pre-game tailgate party and visit a pop-up merchandise shop. Concessions for the screening include themed snacks like star-shaped pretzels and blue ritz margaritas.
Timeline
Tickets for the big screen game viewing go on sale Nov. 10.
The Dallas Cowboys play the Seattle Seahawks on screen Dec. 7.
Industry Dynamics
This event aligns with the broader push by theater chains to diversify content beyond standard film releases through live event broadcasting. It follows the pattern of the NFL's theater screening partnerships, marking an expansion of professional sports into local multiplex environments.
Residents can purchase tickets starting November 10 to watch the game in a dine-in theater setting. The screening offers a premium viewing experience utilizing the theater's digital projection and surround sound systems.
The takeaway
This event demonstrates how cinema chains are repurposing their physical spaces to compete with home viewing experiences during major sports games. Local fans should note that this is a test run, which could determine if more live sports screenings become available in the future.
Further reading
For more information on local entertainment options, visit Plano Casino.
Source note: This article includes information reported by The Hollywood Reporter.
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