Dallas Stars Pour Funds into Plano Arena Campaign

The Dallas Stars have contributed over $980,000 to a political action committee supporting a new Plano arena.

Updated on Oct. 27, 2026 in Philanthropy

Isometric editorial illustration of a stadium architectural model on a pedestal, representing the arena development project in Plano. — The Dallas Stars have donated over $980,000 to a political action committee advocating for a new arena project in Plano, Texas. AI Illustration. Upload story photo >

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The Dallas Stars are backing the push for a new arena at the Shops at Willow Bend by contributing over $980,000 to the Victory Green Plano political action committee. This funding supports the effort to pass Proposition A, which seeks approval for a $700 million city contribution toward the project.

Why it matters

The Dallas Stars aim to reach more season ticket-holders in the northern D-FW area, while Plano officials hope the project will revitalize the Shops at Willow Bend mall. Residents are currently weighing the impact of the proposal ahead of the upcoming election.

Victory Green Plano has raised more than $1 million to support Proposition A, spending over $800,000 on outreach efforts. Conversely, the Stop the Stars Arena committee has raised about $13,000 and spent $5,800.

The players

Dallas Stars

This professional ice hockey team competes in the National Hockey League and is seeking to expand its presence in the northern D-FW area.

Victory Green Plano

This political action committee is the primary organization advocating for the passage of Proposition A and the construction of the new arena.

Stop the Stars Arena

This committee acts as the primary opposition group to the proposed arena project, relying on grassroots fundraising and outreach.

HNTB

This infrastructure firm contributed $15,000 to support the Victory Green Plano political action committee.

Winstead PC

This law firm provided a $10,000 contribution to the Victory Green Plano political action committee.

The details

Victory Green Plano has utilized its substantial budget to purchase billboard ads, digital advertisements, mailers, and text campaigns to promote the arena project. The opposition, the Stop the Stars Arena committee, has countered with a grassroots effort involving yard signs, flyers, and a dedicated website.

The early voting period for Proposition A concludes this Friday.
Election Day for the Proposition A vote is November 3.

Market Landscape

The battle over Proposition A reflects a broader trend of sports franchises seeking municipal funding to anchor new regional entertainment districts. This move by the Dallas Stars to secure a location at the Shops at Willow Bend positions the organization to capture a larger share of the northern D-FW market against other local entertainment competitors.

Residents will decide at the polls whether to approve a tax-supported arena project that could significantly change the landscape of the Shops at Willow Bend. The outcome will influence local tax policy, as the City Council prepares to select one of five potential taxes to fund the $700 million project if the measure passes.

The takeaway

Voters face a choice between supporting a large-scale development project through tax measures or backing grassroots opposition efforts. Understanding the full scope of the proposed tax structure is essential for residents to determine the project's long-term impact on the city budget.