Dillas Quesadillas Simplifies Menu to Speed Service
The Plano-based chain reduced its signature meal options and adopted AI technology to improve efficiency.
Updated on Oct. 30, 2026 in Dining Out
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As of October 2026, Dillas Quesadillas has overhauled its operations by slimming its menu to six signature meals and adopting kitchen-prep technology. These changes aim to address operational inefficiencies that previously slowed down drive-thru service.
Why it matters
The company is restructuring its infrastructure to resolve back-of-house inefficiencies and support an ambitious long-term expansion strategy. This shift toward technology-driven processes is designed to stabilize the business as it scales.
Dillas Quesadillas operates 11 total locations, including six company-owned sites and five owned by Primeaux Restaurant Group. The company aims to reach a footprint of 50 total operating units by 2028.
The players
Dillas Quesadillas
A restaurant chain based in Plano that focuses on quesadillas and is currently undergoing a structural operational overhaul.
Michael Mabry
The newly appointed chief operating officer who has 30 years of industry experience and oversees operations and franchise support.
Primeaux Restaurant Group
A franchise partner that currently owns and operates five of the brand's 11 total restaurant locations.
The details
The brand implemented PreciTaste kitchen-prep management systems and weekly AI-generated reports at its company-owned restaurants to streamline throughput. Additionally, the company appointed Michael Mabry as chief operating officer to oversee daily operations and support for franchise partners.
Timeline
Dillas Quesadillas opened its first location in Plano, Texas, in 2013.
The restaurant in Forney, Texas, opened in 2023.
Michael Mabry was promoted to chief operating officer in October 2026.
The company targets 50 total operating units by 2028.
Culture Shift
Dillas Quesadillas is embracing the industry-wide move toward AI-driven kitchen management to combat rising prime costs. This transition reflects a broader trend among fast-casual chains that are increasingly relying on automation to standardize quality and efficiency.
Customers in Plano and other market areas can expect faster service times at the drive-thru due to the simplified menu and new kitchen technology. These changes should result in more consistent meal preparation and shorter wait times during peak hours.
The takeaway
By simplifying menu offerings, restaurant chains can often identify and remove bottlenecks in their production process. Consumers benefit from these refinements through improved consistency and faster delivery of their orders.
Further reading
Learn more about local culinary trends in our Dining Out section.
Source note: This article includes information reported by Fast Casual.
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