Annam Tân to Open in Midtown East in February 2027
Sawasdee Hospitality Management is bringing a new Vietnamese restaurant to a large space on East 33rd Street.
Updated on Oct. 30, 2026 in Dining Out
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Sawasdee Hospitality Management is set to launch Annam Tân, a new Vietnamese restaurant, in New York City in February 2027. The project will be located at 33 E. 33rd Street in the Midtown East neighborhood.
Why it matters
The restaurant aims to honor the Vietnamese culinary traditions of the partners' grandmothers. It marks a significant expansion for the hospitality group behind popular local spots like Soothr.
The new restaurant will occupy an 11,000 square foot space situated at 33 E. 33rd Street. It features an interior design inspired by French Indochine architecture, highlighted by murals of birds and flora.
The players
Sawasdee Hospitality Management
This hospitality group operates several New York City restaurants including Soothr and Sappe.
Joel Chidensee Watthanawongwat
He serves as the executive chef and partner for the upcoming restaurant project.
The details
The restaurant is designed to immerse guests in a French Indochine aesthetic featuring vibrant green and yellow color palettes. This expansion continues the growth trajectory of the management team following their previous openings in the East Village and Long Island City.
Timeline
Soothr first opened in the East Village in 2020.
Soothr Khao Mun Gai opened in April 2025.
Annam Tân is expected to open in February 2027.
Culture Shift
This opening follows the established pattern of hospitality groups scaling their concepts across New York neighborhoods following initial success. It reflects a broader trend of operators moving from smaller niche locations into high-traffic Midtown East commercial hubs.
Residents and workers in Midtown East can expect a new 11,000 square foot dining destination by early 2027. This addition will provide a new option for those seeking Vietnamese cuisine in the neighborhood.
The takeaway
Restaurant groups often leverage the success of early neighborhood spots to secure larger venues in central business districts. Diners looking for new experiences should keep an eye on expansion announcements from their favorite local restaurant teams.
Further reading
For more on the city's changing culinary landscape, visit Dining Out.
Source note: This article includes information reported by Eater NY.
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