Sushi Yoshitake to Open in Midtown Late 2026
Restaurateur Simon Kim is bringing the three-Michelin-starred chef to New York City’s 550 Madison dining hub.
Updated on Oct. 27, 2026 in Dining Out
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Restaurateur Simon Kim will open Sushi Yoshitake in the 550 Madison building in late 2026. The new location will feature the culinary expertise of Chef Masahiro Yoshitake, who currently holds three Michelin stars.
Why it matters
This partnership aims to bring a premier global sushi talent to New York City, further expanding the 15,000-square-foot dining destination at 550 Madison. The project marks the debut of Chef Masahiro Yoshitake in the North American market.
The new restaurant will occupy space within a 15,000-square-foot facility at 550 Madison. Masahiro Yoshitake, known for holding three Michelin stars, leads this expansion into the North American market.
The players
Simon Kim
He is a prominent restaurateur who operates Cote locations in multiple cities including Miami and Singapore.
Masahiro Yoshitake
He is a highly decorated chef based in Tokyo who holds three Michelin stars for his culinary work.
Nas
He is a well-known recording artist who serves as a partner in the 550 Madison dining project.
The details
Simon Kim, who operates Cote restaurants across four cities, collaborated with Chef Yoshitake after being introduced by a mutual friend. The 550 Madison development already includes Cote 550, Bar Chimera, and partner Nas, building on Kim's recent culinary footprint.
Timeline
2017: Cote flagship restaurant opened in Flatiron.
October 2025: Cote opened at the Venetian in Las Vegas.
April 2026: Simon Kim opened 550 Madison dining destination.
Late 2026: Sushi Yoshitake scheduled to open.
Culture Shift
The entry of Chef Masahiro Yoshitake reflects the broader trend of global culinary icons establishing anchor locations in Manhattan's luxury dining hubs. This move highlights a shift toward concentrated, high-end destination dining experiences in iconic city architecture.
Residents and visitors can expect an addition to the high-end dining options within the 550 Madison complex by the end of 2026. The expansion continues the transformation of the Midtown corridor into a hub for premium, internationally recognized food brands.
The takeaway
As luxury dining destinations continue to consolidate around star-studded partnerships, New York City remains a central focus for international culinary expansion. Diners should monitor future announcements regarding reservation windows for this highly anticipated opening.
Further reading
For more on the city’s evolving culinary landscape, visit New York City Dining Out.
Source note: This article includes information reported by Observer.
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